Geotab
via Greenhouse
Senior Segment Product Marketing Manager (Public Sector)
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 7h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 8h ago
The date the source published, not the day we noticed it (2026-09-15). Last seen at its source 1h ago.
Is it remote?
Remote - US
That is the location the employer filed this posting under. Quoted as written — we do not re-word the source's own location.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $110k–168k/yr
Middle 50% of 239 listings that do state pay — Sales & Marketing · Senior · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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greenhouse employer's own board first seen 7h ago · last seen 1h ago
The listing
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Segment Product Marketing Manager (Public Sector) who will be a senior individual contributor within Geotab’s Segment Product Marketing team. This role owns the end-to-end marketing strategy and execution for Geotab’s assigned segments, with minimal oversight and deep subject matter expertise. Recognized as Geotab’s internal authority on segment go-to-market, this role sits at the intersection of strategy, market intelligence, and cross-functional execution. If you love technology and are keen to join an industry leader, we would love to hear from you!
What you'll do:You will own the end-to-end strategy and execution for Geotab's Public Sector segments — Public Works, Public Safety, People Transportation, and Public Administration — spanning research, messaging, content, and sales enablement, and be able to demonstrate the pipeline results generated. You understand government buying cycles, multi-stakeholder procurement processes, cooperative purchasing vehicles, and compliance considerations such as FedRAMP, CJIS, and FERPA that shape public sector purchasing decisions. You're a strong cross-functional partner to both Sales and Product, and you know how to tailor a message to government, education, and municipal buyers without losing the brand.
The Senior Segment Product Marketing Manager (Public Sector) is instrumental in shaping and executing comprehensive marketing strategies that align with Geotab's public sector revenue objectives. This role requires impactful relationships across Marketing, Sales, and the partner ecosystem to propel Geotab's market presence within Public Works, Public Safety, People Transportation, and Public Administration. By collaborating closely with demand generation, content, events, product marketing, and sales teams, this role ensures that marketing plans are seamlessly integrated with public sector goals. Through effective communication, market intelligence, and strategic execution, this role maximizes the impact of marketing efforts — creating a unified approach that supports Geotab's public sector revenue objectives.
How you'll make an impact:-
Lead the development of comprehensive marketing strategies for all assigned segments; mobilize cross-functional teams to ensure alignment with overall segment business goals.
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Develop a marketing strategy for the assigned segments that targets ideal customer profiles (ICPs), priority market tiers, and buyer personas to drive new customer acquisition, existing account expansion, and retention. Define, own, and maintain segment ICP definitions and buyer persona maps — including target buyer profiles, pain points, motivations, objections, and trust signals, updating them as markets evolve and win/loss data shifts.
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Conduct segment-specific research — including buyer interviews, surveys, win/loss analysis, and industry data synthesis — and translate insights into tailored marketing programs, messaging updates, and sales tools.
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Develop vertical-specific content and enablement assets, including messaging & positioning, brochures, videos, industry guides, segment specific web pages, assist with case studies, solution playbooks, and pitch decks.
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Support strategic segment-focused projects such as market mapping and quarterly initiatives, while proactively identifying the next 1-, 3-, and 5-year opportunity to propose back to the business.
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Articulate Geotab's unique value proposition across assigned segments and align strategies with key purchase drivers, integrating them into segment playbooks and strategy briefs.
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Partner with Product Marketing to support product launches, providing segment tiering input, translating product messaging into segment-specific value propositions, proof points, and objection handling, and developing segment-specific launch materials for sales and the field.
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Partner with sales and business development to create and execute segment and account specific growth strategies that drive brand awareness, market position, and demand.
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Serve as a thought leader, subject matter expert, and lead marketing advocate for Geotab's assigned segments, including representing Geotab at industry events and with key associations.
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Create a robust relationship development and engagement strategy for chosen associations to enhance Geotab's visibility, influence, and networking presence in the industry.
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Minimum 8+ years of proven experience in a marketing strategy role, with preference for B2B SaaS or technology organizations.
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3+ years of experience in vertical or segment-specific B2B marketing, with demonstrated familiarity with industry-specific buyer dynamics, relevant compliance considerations, and complex procurement processes.
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Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant work experience. An MBA is an asset.
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Experience in telematics, fleet management, or connected vehicle technology is advantageous.
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Objective-focused, strategic, and outcomes-based mindset; able to operate independently and manage priorities, stakeholders, and deliverables without day-to-day direction.
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Proven ability to conduct and synthesize segment research — buyer interviews, competitive intelligence, win/loss data — and translate findings into actionable strategy.
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Excellent storyteller and analytical thinker who can back ideas with customer and market insights; comfortable building reports, interpreting performance data, and using data to inform decisions.
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Demonstrated experience writing compelling value propositions and operationalizing them through messaging frameworks, marketing collateral, sales materials, and thought leadership content.
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Outstanding cross-functional collaboration and communication skills, with a proven track record of cultivating strong relationships with sales teams.
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Excellent project management, time management, and problem-solving skills with strong attention to detail.
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Occasional travel of up to 20% may be required.
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.