Global Lead, Startups, Demand Generation | San Francisco, CA

Who we are is what we do. Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly. Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers. Why should you be part of our success story? As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are. Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google. Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work. PLEASE NOTE: This is a remote role based in San Francisco, California. Summary The Senior Demand Generation Manager, Startups owns and scales Deel’s demand generation programs for the global startup segment, beyond core Paid Social and Paid Search channels. Based in San Francisco with a global remit, this role is responsible for designing, executing, and optimizing high-impact demand initiatives — including VC and accelerator partnerships and Deel for Startups — that drive qualified pipeline and revenue growth among startups worldwide. Reporting to senior marketing leadership, this role operates with a high degree of autonomy and partners closely with Growth, Content, Product Marketing, Revenue Operations, and regional Marketing teams. The Senior Demand Generation Manager, Startups is accountable for demand performance, ROI, and the continuous evolution of scalable demand generation practices. Responsibilities Own and scale demand generation efforts outside of Paid Social and Paid Search, including review sites, affiliates, lead buys, content syndication, and emerging channels, tuned to reach a startup and founder audience. Research, test, and operationalize new platforms, partners, and categories — including VC and accelerator partnerships and Deel for Startups — to expand Deel’s reach and diversify demand sources. Develop and execute inbound demand strategies to improve conversion rates and drive high-quality sales-qualified leads. Identify, evaluate, and test new sources of qualified demand, establishing clear ROI and attribution frameworks. Manage campaign budgets end-to-end, analyze historical performance, and report on impact across key demand metrics. Distribute and repurpose existing content strategically across channels to maximize engagement and pipeline contribution. Create and maintain repeatable processes, templates, playbooks, and best practices for scalable demand generation. Partner with Product Marketing and Growth teams to support product launches and integrated go-to-market initiatives. Collaborate closely with regional and local marketing managers to identify market-specific trends, opportunities, and optimizations across global startup hubs. Act as a subject-matter expert, educating cross-functional teams on demand gen best practices, performance insights, and growth strategies. Qualifications 6–9+ years of experience in demand generation or growth marketing roles (B2B SaaS preferred); experience marketing to startups or founders a plus. Strong command of demand and performance metrics, including CPL, CPC, CPSQO, ROAS, pipeline contribution, and conversion rates. Proven experience scaling non-core demand channels and driving measurable, repeatable growth. Familiarity with the startup ecosystem — VCs, accelerators, and founder communities — and how to build demand programs around it. Demonstrated ability to operate autonomously and lead complex initiatives across multiple stakeholders. Highly collaborative, with experience partnering cross-functionally with Growth, Content, Design, Data Analytics, and Marketing Operations. Creative and analytical mindset, with a strong track record of testing, measuring, and optimizing campaigns. Data-driven, with proficiency in analytics tools, reporting, and dashboard development. Strong relationship builder with the ability to influence without authority. Self-motivated, adaptable, and comfortable operating in a fast-paced, evolving environment across global time zones from a Bay Area base. Fluent in written and spoken English. Benefits: Full-time employees in the United States receive a variety of benefits while employed at Deel. Health Insurance Effective from Day 1 (Medical, Dental, & Vision) 401k Retirement Plan Disability Insurance Life Insurance Employee Assistance Program (EAP) Flexible Savings Account (FSA) Flexible time off (PTO) 12 paid holidays per year Parental leave: 16 weeks for the birthing parent and 8 weeks for the non-birthing parent Total Rewards Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission. Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion. Final pay is based on objective, job-related criteria including experience, skills, and location. We don't ask about salary history. Offers are based on the role and what you bring to it. Some things you'll enjoy Stock grant opportunities dependent on your role, employment status and location Additional perks and benefits based on your employment status and country The flexibility of remote work, including optional WeWork access At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics. Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @ deel.com and other acquired company emails like @ payspace.com and @ paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page. Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs. If you require application and/or interview accommodations, please inform our Talent Acquisition Team via email ( recruiting@deel.com ) and a team member will be in touch to ensure your equal participation. As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations. This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy. For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT