Head of Growth Product & Optimisation

Title: Head of Growth Product & Optimisation
Location: Remote in UK or Hybrid (with occasional travel to our central London office)
Position: Permanent
Reporting to: Founder

About PetLabCo.

PetLabCo.® is the world leader in DTC pet supplements, with nine-figure revenue and ambitious plans for continued global expansion. We make science-backed supplements, health care and treats that millions of dog owners love, powered by a performance marketing engine spending at serious scale across paid social and beyond. Behind that engine we're building a brand that dog owners recognise and trust, which is what turns a strong first purchase into a long relationship. Our team is vibrant, fast moving and customer obsessed. High performers are valued here and they're rewarded, which makes this the ideal place for an ambitious, hardworking animal lover who wants to move their career forward quickly.

About the role…
Positioned within the Growth department, we move fast, test constantly and we're aggressively integrating AI across our entire growth stack. This is a senior role that asks for comfort with both strategic direction and hands-on execution. You'll own a complex, always-on trading and optimisation programme, balancing the immediate performance opportunities against the longer-term initiatives that compound value. Thriving here means knowing when to zoom out to shape direction and when to dive deep to drive the outcome.

Reporting to the founder, you'll lead the scope and delivery of our DTC growth roadmap across the US, Canada and UK. You'll be accountable for end-to-end performance, keeping strategy and optimisation tightly connected and commercially impactful.

What you'll own…

• Experimentation at scale - Experimentation is our decision engine here and not just a side project.
  You'll use data, insight and structured testing to shape the roadmap, prioritise opportunities and
  prove impact. Deep experience designing, running and scaling experiments in a live trading
  environment is essential.
• Product and optimisation through a trading lens - You'll set the top standard for on-site customer
  experience, with expert ownership of suggested change requests designed to improve the customer
  experience and drive revenue. We treat the site as a trading floor, not a static asset.
• Optimising for LTV:CAC - As a subscription-led business we optimise for profitable long-term
  lifetime value, not just short-term wins. You'll treat LTV:CAC as the real measure of ROI, which asks
  for a genuine understanding of the full customer journey and strong analytical capability.
• Growth marketing and landing page optimisation - You'll bring real fluency in growth marketing
  mechanics and proven experience optimising landing pages in a paid social environment, with an eye for operational efficiency as well as top-line growth. That said, it won't just be that. As a hands- on role, you'll also own other areas of the experience that support acquisition and retention.
• Data and funnel fluency - You'll be highly data literate, with funnel dynamics and best practice
  CRO as a second language.
• Leading the team - You'll inherit a high performing, driven and ambitious team, with each person
  owning their own product area. Your job is to drive performance while keeping them engaged and
  happy, leading through enablement and encouragement and leaving them empowered to succeed.
  

Your day to day will look a little like this

• Monitor growth metrics and business performance, turning what you see into clear recommendations and action
• Get into the pages themselves, assessing journeys and interrogating funnel behaviour to understand why the numbers move, not just that they did
• Handle the commercial side of ecommerce, from pricing assessments and promo opportunities to the risks that need spotting and acting on
• Lead multiple growth projects from first idea through to delivery, making sure they land what they set out to
• Move comfortably between short term trading wins and longer term strategic growth
• Own initiatives end to end, covering sprint planning, briefs, measurement and the decision that follows
• Make the prioritisation calls, reading workload across departments and deciding what moves first
• Work closely with UX and Design, Product Delivery, Engineering, Compliance and Data
• Partner with Marketing on audience shaping, spotting where the real opportunities sit
• Build new landing page templates to serve those audiences and keep the funnel fresh
• Stay close to industry trends, emerging tech and best practice in CRO, keeping tooling under review and hunting out efficiencies
• Run one to ones that cover performance honestly and coach your team forward

How we work..
You'll drive efficiency across technology teams and sprint planned workflows. AI is becoming
second nature to how we work, and the quality of its output across our operating model matters as
much as the business performance it delivers. We're looking for someone with the appetite and
experience to nurture and grow that operating flow, applying AI across Growth while supporting
Tech, Data and UX Design, and working closely with other department heads to step change what
we can deliver together.

Requirements

What you need

• Real understanding of growth marketing mechanics with paid social at scale
• Demonstratable experience optimising landing pages and presell journeys for paid traffic sources
• A strong eye for direct response copy, knowing what makes a hook land and a page convert
• Ownership of the on-site shopping experience and product detail page performance
• Deep command of end-to-end trading metrics: CAC, conversion rate, AOV, acquisition mix and LTV
• Proven track record optimising for LTV:CAC in a subscription or repeat purchase business, not just first order performance
• Extensive experience in trading and optimisation, growing lifetime value through experimentation, experience improvements and data driven prioritisation
• Extensive experience with A/B, MVT and split URL testing, with genuine statistical rigour and a firm grasp of best practice
• Hands on with testing platforms such as Optimizely, Adobe Target, VWO and Webtrends Optimize
• Confident discovering and prioritising opportunities from both quantitative and qualitative insight
• Fluent in funnel dynamics and best practice CRO. This should feel like a second language
• Proficient with analytics and behavioural tools such as Google Analytics, FullStory, Hotjar, Glassbox and Contentsquare
• Solid grounding in core UX principles to support ideation and insight led solution design
• Experience leading and growing a team, driving performance while keeping people engaged and empowered
• Strong end to end product delivery, from roadmapping and sprint planning through to release, using Jira to define requirements across design, development, copy and compliance
• Clear, objective driven briefs for design and copy, grounded in trading priorities, data and research
• Excellent communication and genuine empathy, so you can bring teams and stakeholders with you
• Confident project management and resource planning
• Practical experience applying AI to growth workflows, not just curiosity about it
• Familiarity with HTML, CSS and basic web development principles

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Nursery Salary Sacrifice Scheme
• Generous Learning and development budget – We always want you to keep learning.
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin once a year.
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
• Discount Vouchers & Gym Memberships – get discounts at a whole range of retailers and gym memberships through our provider, WellHub.
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.

Diversity & Inclusion Statement

PetLabCo. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!