Senior Demand Generation Manager | NAM

Who we are is what we do. Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly. Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers. Why should you be part of our success story? As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are. Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google. Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work. What You'll Do Set & Align NAM Marketing Strategy Drive strategy for NAM across all segments and buyer personas; work with global Brand, Demand Gen, Events, Product Marketing, and Paid Media teams to adapt strategy for regional impact Partner with regional Sales leadership to understand market dynamics and ensure marketing fuels Sales rhythm and pipeline Use AI to model scenarios, forecast ROI, and rapidly test unconventional approaches—bring bold, data-driven recommendations to leadership Lead strategy huddles with global teams, regional partners, and Sales; energize stakeholders and rally everyone around ambitious goals Orchestrate & Execute Orchestrate alignment across all global marketing functions; design bold, cohesive campaigns that weave together brand, demand, events, and creative messaging into one unified NAM motion Build and energize a coalition of global and regional teams; align priorities, remove blockers, and make sure everyone wins Get hands-on on highest-impact initiatives: guide campaign builds, shape creative direction, push boundaries, and iterate relentlessly Use LLMs and AI tools to rapidly generate campaign concepts and messaging; adapt global work for NAM at speed without sacrificing quality Collaborate & Drive Momentum Work closely with regional Sales teams and SDRs to understand what drives momentum; adapt all programs based on market feedback Partner with global teams as the voice of NAM—advocate for regional needs, push back when needed, and find solutions that make everyone stronger Coach execution partners (agencies, global colleagues, internal teams) and remove blockers; own the connective tissue across all functions Own NAM Marketing Outcomes Drive NAM market performance: brand awareness, competitive positioning, pipeline, customer acquisition, and growth velocity—you're accountable for how Deel shows up in the region Partner with regional Sales and Analytics to understand what's working in market and where to double down; bring market insights back to global teams Build strong feedback loops with Sales, customers, and regional partners; adapt strategy based on real market signals and wins Lead cross-regional collaboration: share NAM learnings with other regions and bring global insights back to NAM; elevate the entire organization's regional marketing excellence What You'll Bring 8+ years in marketing, growth marketing, or integrated campaigns (SaaS/tech preferred); experience driving full marketing P&L or regional budget a plus Proven track record building and scaling multi-channel marketing programs that drive pipeline and revenue—with tangible examples of bold, creative campaigns that broke through Deep experience with demand generation, brand, creative, and digital marketing—you're a strategic generalist who can do it all Entrepreneurial mindset: you see gaps, build coalitions, move fast, and ship—you're comfortable operating in ambiguity and owning outcomes Advanced ability to forecast and optimize funnel performance across channels; strong command of marketing metrics (CPL, cost per SQO, ROAS, pipeline ROI) Hands-on builder and creative: you can take an initiative from concept → build → launch → analyze → iterate, and ship fast without sacrificing quality; you enjoy getting into the creative details Outgoing, energetic, people-first approach: you build genuine relationships, energize teams and stakeholders, and rally people around ambitious goals; you're magnetic and drive momentum Exceptional collaboration and influence skills—you get buy-in, align teams without authority, and communicate with clarity and confidence Comfort with AI tools and eagerness to leverage them to move faster (LLMs, agents, automation for campaign creation, content, and optimization) Leadership presence: at ease presenting to executives, Sales teams, and customers; able to inspire and persuade Operates as a senior individual contributor or emergent leader: autonomous, accountable, highly data-driven, and self-motivated Commercial mindset: you think like a founder—how do we grow, acquire, and delight customers? Strategic and creative—you balance data-driven decision-making with intuition, taste, and boldness Fluent in written and spoken English Total Rewards Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission. Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion. Final pay is based on objective, job-related criteria including experience, skills, and location. We don't ask about salary history. Offers are based on the role and what you bring to it. Some things you'll enjoy Stock grant opportunities dependent on your role, employment status and location Additional perks and benefits based on your employment status and country The flexibility of remote work, including optional WeWork access At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics. Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @ deel.com and other acquired company emails like @ payspace.com and @ paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page. Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs. If you require application and/or interview accommodations, please inform our Talent Acquisition Team via email ( recruiting@deel.com ) and a team member will be in touch to ensure your equal participation. As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations. This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy. For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT