Binance
via Lever
Product Marketing Manager - South Asia
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 34d ago
The date the source published, not the day we noticed it (2026-08-12). Last seen at its source just now.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
India
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay A$1,900–2,625/mo
Middle 50% of 25 listings that do state pay — Sales & Marketing · all levels · APAC · AUD/month. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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lever employer's own board first seen 34d ago · last seen just now
The listing
Responsibilities
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Own end-to-end go-to-market strategy for priority Binance products across South Asia markets, from planning and execution to optimization across launches, feature adoption, lifecycle campaigns, and market-specific growth initiatives.
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Define goals, audience, positioning and messaging, and drive execution of initiatives to achieve business outcomes. This includes market research, competitive analysis, campaign design, copywriting, stakeholder coordination, product and design collaboration, launch execution, and post-campaign analysis.
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Localize global product narratives into market-specific messaging, campaigns, and education initiatives tailored to South Asian user behaviors, languages, and cultural contexts.
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Partner closely with Legal, Compliance, Policy, and regional teams to ensure all product marketing initiatives are locally relevant, compliant, and aligned with Binance’s risk standards.
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Conduct user research, analyze customer feedback, and synthesize market insights to influence product roadmap, positioning, and regional growth strategy.
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Work across owned, earned, paid, community, CRM, in-app, and lifecycle channels to drive product adoption and engagement.
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Monitor industry trends, emerging growth tactics, and competitor activities to identify new opportunities and best practices in product marketing.
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Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings.
Requirements
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5+ years of overall experience in product marketing, growth marketing, lifecycle marketing, or related roles, including at least 3 years of hands-on experience in the cryptocurrency/Web3 ecosystem.
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Experience building GTM plans for complex consumer, fintech, trading, or financial products.
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Strong understanding of marketing principles, product adoption drivers, growth frameworks, and user lifecycle management, with the ability to independently drive large-scale campaigns from concept to execution.
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Strong analytical mindset with excellent data interpretation skills. Ability to identify trends, diagnose performance issues, and translate insights into actionable growth strategies.
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Excellent written and verbal communication skills, with the ability to simplify complex products into clear, compelling messaging.
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Deep understanding of South Asia markets, including user behavior, local channels, communities, cultural nuances, and competitive dynamics.
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Strong collaboration skills and a proven ability to influence cross-functional teams.
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Ability to operate at both strategic and executional levels, moving seamlessly from market strategy to hands-on campaign delivery.
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A self-starter with the ability to work with a high sense of urgency and entrepreneurial spirit.