Trackforce
via Lever
Digital Marketing Specialist
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 16h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 33d ago
The date the source published, not the day we noticed it (2026-08-12). Last seen at its source 3h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay
$59k–72.6k/yr
Published by the source in its own salary field. Shown in the posting's own currency and period; we never convert.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
lever employer's own board first seen 18d ago · last seen 3h ago
The listing
At Trackforce, we are transforming physical security operations that are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs — all while staying focused on safety and protection.
We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact.
At Trackforce, we operate in both hybrid and remote models, offering flexibility to balance in‑office collaboration with WFH. This approach allows our teams to stay connected while maintaining autonomy and work‑life balance. We are highly focused on delivering value to our customers, and our recent merger has strengthened our position as the market leader in security workforce management software.
We're looking for a Digital Marketing Specialist who can help drive pipeline growth through paid media, marketing automation, email marketing, and digital campaign execution.This role is ideal for a marketer who enjoys combining creativity with analytics and wants to directly impact revenue growth.
As a Digital Marketing Specialist, you will be responsible for executing and optimizing digital marketing programs that generate qualified leads and support revenue objectives. You will work closely with Product Marketing, Content Marketing, Sales, and Marketing Operations to drive awareness, engagement, and pipeline creation.
What You'll Do
Demand Generation
• Plan, launch, and optimize paid search, paid social, and retargeting campaigns
• Manage campaign budgets and performance against lead and pipeline goals
• Develop audience targeting strategies across multiple channels
• Continuously test and optimize messaging, creative, and landing pages
Marketing Automation & Email
• Build and execute email campaigns, nurture programs, and customer journeys in HubSpot
• Support lead nurturing programs across multiple buyer personas
• Assist with lead scoring and segmentation initiatives
• Ensure proper campaign tracking and reporting
Digital Campaign Execution
• Support webinar, event, product launch, and integrated marketing campaigns
• Coordinate campaign assets and digital promotions across channels
• Manage social media publishing and paid social initiatives
• Collaborate with content and design resources to maximize campaign performance
Analytics & Reporting
• Monitor campaign KPIs including CPL, conversion rates, MQLs, pipeline, and ROI
• Create recurring performance reports and dashboards
• Identify opportunities to improve marketing efficiency and effectiveness
• Provide recommendations based on campaign and funnel performance
Qualifications
• 3-5 years of digital marketing experience, preferably in B2B SaaS
• Hands-on experience managing Google Ads and LinkedIn Ads
• Experience with HubSpot or similar marketing automation platforms
• Strong understanding of lead generation and demand generation principles
• Experience analyzing campaign performance and marketing metrics
• Excellent organizational and project management skills
Preferred Qualifications
• HubSpot certification
• Google Ads certification
• Salesforce familiarity
• Experience supporting webinars and virtual events
• Basic SEO and conversion rate optimization knowledge
Success Metrics
• Growth in marketing-qualified leads (MQLs)
• Pipeline sourced and influenced by marketing campaigns
• Improved conversion rates across paid and owned channels
• Increased campaign ROI and marketing efficiency