Binance
via Lever
Growth Strategy & Campaign Manager - Greater China
Posted 446 days ago, which is unusual. The employer's own board was still carrying it when we last read it, just now.
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 2d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 446d ago
The date the source published, not the day we noticed it (2025-06-26). Last seen at its source just now.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Asia
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay A$1,900–2,625/mo
Middle 50% of 25 listings that do state pay — Sales & Marketing · all levels · Asia · AUD/month. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
lever employer's own board first seen 21d ago · last seen just now
The listing
Responsibilities 岗位职责:
负责用户增长活动全链路，包括增长策略、活动机制、落地执行及数据复盘，对拉新、FTT、MAU等核心增长指标负责。
独立策划大型平台级拉新及用户裂变活动，擅长邀请裂变、社交传播及激励机制设计。
基于数据搭建增长漏斗及用户生命周期策略，持续优化转化、激活、留存及ROI。
统筹产品、市场、设计、数据、KOL/KOC、社区、Affiliate等资源，制定整合营销方案，放大增长活动效果。
与产品、数据团队协作，将增长策略转化为可规模化的产品功能及运营方案。
善用AI工具提升用户研究、活动策划、数据分析、内容生产及运营效率。
Requirements 任职要求:
3年以上增长运营、活动运营或用户增长经验，有独立操盘百万级用户增长项目经验。
深度理解用户裂变及增长机制，有拼多多、快手、美团、淘宝、抖音等大型平台增长活动经验优先。
具备较强的数据分析及业务思维，能够通过数据发现问题并驱动增长策略优化。
具备优秀的整合营销、资源协调及跨部门项目管理能力。
熟悉Web3/加密行业及用户行为，有CEX经验优先。
英文书面沟通能力强，能够独立阅读英文资料并与海外团队进行工作沟通。
自驱力强、Owner意识强、结果导向，具备优秀的问题解决和执行能力。