VP, Planning

VP, Media Planning 

MissionOne Media is the integrated media practice of BarkleyOKRP, built to deliver modern, audience-first media strategies that drive measurable business growth. We believe media should sharpen creative, fuel performance, and differentiate brands in the marketplace — not simply deliver impressions. That’s how we help build brands with soul that scale. 

Our planning organization is structured around focused pods that balance strategic leadership with disciplined execution. Every role has a clear mandate to protect quality, focus, and impact growth. 

Role Overview 

The VP, Planning serves as a senior client leader and strategic account lead within a planning pod. In this role, you guide the development of integrated media strategies and tactical recommendations that deliver against client business objectives while maintaining a high standard of creative media thinking. 

You are responsible for translating portfolio-level direction into clear, actionable plans and ensuring the team consistently delivers rigorous, insight-driven work. You own the day-to-day strategic leadership across assigned accounts, allowing the SVP to operate at a portfolio level. 

This is a leadership role grounded in planning craft, accountability, and team development. 

The Kind of Leader Who Thrives Here 

• Strategically driven. You don’t accept surface-level answers. You apply a strong strategic filter to every challenge and push thinking beyond the expected. 

• Accountable and decisive. You take ownership of outcomes, not just deliverables. You bring solutions, set direction, and create clarity for your team. 

• Credible and influential. You command trust with senior clients and cross-functional partners, communicating complex ideas with precision and confidence. 

• A talent builder. You elevate the people around you: setting high standards, coaching intentionally, and building bench strength within your pod. 

• Commercially aware. You understand how media strategy connects to revenue, growth, and competitive advantage, and you lead with that lens. 

Core Responsibilities 

Strategic Account Leadership 

• Lead development of integrated media strategies across assigned accounts 

• Establish and steward the strategic direction for each assigned client, ensuring alignment with broader portfolio priorities 

• Ensure all deliverables align to that strategic direction and business objectives 

• Apply audience insights, competitive intelligence, and marketplace trends to drive differentiated recommendations 

• Act as final quality reviewer of team output, ensuring rigor and clarity before client delivery 

Client Leadership & Integration 

• Serve as senior day-to-day strategic contact for clients 

• Lead key client communications and presentations 

• Build trusted relationships with senior client stakeholders 

• Integrate closely with Creative, Strategy, Analytics, CRM, Activation, and Finance teams to ensure cohesive planning output 

• Bring proactive media ideas that sharpen and enhance creative impact 

Team Leadership & Pod Management 

• Lead and mentor Directors, Supervisors, AMDs, and Planners within the pod 

• Clearly delegate work while maintaining visibility into account health and team workload 

• Protect focus and prioritization within the pod structure 

• Provide direct, actionable feedback to elevate strategic rigor and team performance 

• Build capability within the team, reducing unnecessary senior executional dependency over time 

Financial & Operational Discipline 

• Oversee media budgets and ensure disciplined financial management 

• Maintain visibility into team bandwidth and staffing needs 

• Identify workflow or process inefficiencies and implement improvements 

• Partner with Activation and Finance to ensure seamless execution and billing accuracy 

Growth Contribution 

• Identify and drive organic growth opportunities rooted in strategic insight 

• Contribute meaningfully to new business efforts as the media lead 

• Apply marketplace insights to strengthen account-level strategy and team output 

Expectations for Success 

• Consistently delivers thoughtful, differentiated media strategies 

• Establishes credibility and trust with senior clients 

• Elevates the quality and capability of the team beneath them 

• Maintains disciplined financial oversight