Senior Retention Campaign Manager

Who We’re Looking For - Reporting to the Director, Retention Marketing, we are seeking a Senior Retention Campaign Manager to lead the planning, execution, and optimization of global Retention Marketing campaigns across Email and SMS. This role will translate business objectives into customer-centric campaigns that drive engagement, conversion, retention, subscription growth, and customer lifetime value. As the owner of retention campaign execution, this individual will manage the retention campaign calendar, develop campaign strategies and creative briefs, coordinate cross-functional deliverables, and partner with internal and external teams to ensure campaigns launch on time, on brand, and with the highest level of quality. 

The MANSCAPED® Way - At MANSCAPED®, what we do matters – but how we do it matters more. We take ownership of our work, showing up with accountability and a commitment to quality at every level. We work as one team, guided by a belief to unite, never divide, and to lead with empathy in how we support and challenge one another. The best ideas win, and they come from keeping our egos in check and our standards high. We stay humble, open to learning, and willing to grow. We bring fun to the journey, because great work shouldn’t come at the expense of enjoying what you do. We stay nimble and innovative, always looking for smarter and better ways to get things done. Ball work is honest work, and that mindset shows up in everything we do, including our proud partnership with the Testicular Cancer Society and our commitment to raising awareness of the ball-busting disease.

Responsibilities: 

• Own and maintain the localized Email and SMS campaign calendar, translating global campaign strategies into market-specific executions that align with business objectives and regional priorities 

• Develop campaign strategies, creative briefs, and execution plans for promotional, seasonal, lifecycle, loyalty, and ad hoc retention campaigns across Email and SMS 

• Lead end-to-end campaign execution from planning through launch, ensuring all deliverables are completed accurately, on time, and aligned with campaign objectives 

• Lead cross-functional campaign execution by coordinating deliverables across Creative, Copywriting, Marketing, CX, Legal, Analytics, eCommerce, and Technology teams to ensure campaigns launch on time and meet business objectives 

• Partner with internal creative teams and external agency partners to ensure Email and SMS campaigns adhere to brand standards while delivering engaging customer experiences 

• Manage campaign asset development, including creative requests, copy, translations, links, promotional details, audience requirements, and approvals to ensure launch readiness 

• Own the end-to-end campaign QA process by validating copy, grammar, links, imagery, pricing, promotions, trademarks, segmentation, dynamic content, rendering, and overall adherence to brand and regional standards prior to deployment 

• Partner with the retention team to support the execution and ongoing optimization of Lifecycle and Loyalty campaigns, including post-purchase, behavioral, cross-sell, win-back, reactivation, and subscription initiatives 

• Coordinate A/B testing initiatives across Email and SMS campaigns, partnering with Analytics to evaluate results and recommend optimizations to messaging, creative, offers, timing, audience targeting, and customer experience 

• Monitor campaign performance and key retention KPIs, delivering actionable reporting and insights that inform future campaign planning and optimization 

• Leverage customer data to develop personalized campaigns that drive engagement and deliver relevant customer experiences. 

• Analyze campaign performance and customer insights to identify opportunities that improve retention, subscription growth, customer lifetime value, and overall campaign effectiveness 

• Establish and maintain campaign documentation, workflows, calendars, project timelines, and process standards to improve operational efficiency and ensure consistent execution across the retention team 

• Continuously evaluate Email, SMS, Lifecycle, and Loyalty marketing best practices, emerging technologies, and industry trends to identify opportunities that enhance campaign performance and customer experience 

• Other duties as required  

Qualifications: 

• 8+ years of experience in retention, CRM, email marketing, lifecycle marketing, or campaign management within an eCommerce or direct-to-consumer environment 

• Proven experience managing end-to-end marketing campaigns, including planning, cross-functional coordination, execution, quality assurance, reporting, and optimization 

• Strong understanding of Email and SMS marketing best practices, customer lifecycle marketing, and retention strategies 

• Experience managing campaign calendars, creative briefs, project timelines, and multiple concurrent initiatives in a fast-paced environment 

• Demonstrated ability to collaborate cross-functionally with Creative, Copywriting, Analytics, Legal, Marketing, Product, and Technical teams to deliver integrated marketing campaigns 

• Strong project management and organizational skills with exceptional attention to detail and the ability to manage competing priorities while meeting deadlines 

• Experience working with Email Service Providers (ESPs) and SMS marketing platforms; Klaviyo and Attentive experience is a plus 

• Familiarity with customer segmentation, audience targeting, campaign personalization, and lifecycle marketing concepts 

• Strong understanding of email quality assurance processes, rendering considerations, deliverability best practices, and testing platforms such as Litmus or Mailgun Inspect 

• Analytical mindset with experience interpreting campaign performance, A/B testing results, and customer insights to recommend optimization opportunities