Kyra
via Ashby
Strategist (Creative), US East Coast Based
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 28d ago
The date the source published, not the day we noticed it (2026-08-18). Last seen at its source just now.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $135.1k–209.6k/yr
Middle 50% of 162 listings that do state pay — Design · all levels · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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ashby employer's own board first seen 11d ago · last seen just now
The listing
About Kyra
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
As a Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.
You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for two large enterprise accounts that are not only beautiful—but effective. This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.
Reporting to: Strategy Director
What You’ll Be Doing
💡 Strategic Campaign Development
Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
Write high-quality briefs and strategic decks that inspire both clients and creators
📊 Insights, Data & Measurement Strategy
Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
🔍 Trend Forecasting & Cultural Analysis
Handle cultural listening, market research, and platform trend tracking within the beauty category
Translate emerging insights into actionable campaign ideas and brand opportunities
Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
📞 Client Engagement & Strategic Advisory
Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity
What You Bring
🔑 Strategy Experience in the Creator Space
4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand
Experience implementing / using AI tools into your workflows.
Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
💄 TikTok Fluency
Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.
Able to translate brand identities into authentic, scroll-stopping creator content
📈 Data-Driven Thinking
Comfortable working with performance metrics, audience data, and platform insights
Ability to structure frameworks, make data actionable, and present performance narratives clearly
✍️ Creative & Commercial Acumen
Exceptional brief-writing, storytelling, and presentation skills
Strong client presence with the ability to articulate ideas confidently and drive strategy forward.
What Makes You Stand Out
A hybrid thinker who blends logic with creativity, intuition with structure
Experience owning strategy across multiple live campaigns and strategic touchpoints
Passion for beauty, social culture, and pushing the boundaries of what creator content can do
Benefits
🌎 We’re a remote-first team, giving you the flexibility to work from wherever you do your best work
🌴 Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year
📚 Growth: Annual Learning & Development budget to invest in your skills.
💰 Rewards: Annual bonus scheme to recognise great work
🩺 Healthcare coverage for US-based team members
AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.
💟 Support
If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.