Director of Demand Generation (US)
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 8h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 102d ago
The date the source published, not the day we noticed it (2026-06-05). Last seen at its source 3h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $160k–231.2k/yr
Middle 50% of 283 listings that do state pay — Sales & Marketing · Head · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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workable employer's own board first seen 21d ago · last seen 3h ago
The listing
About Flosum
Flosum is at the forefront of innovation in the Salesforce DevOps and Security Ops ecosystem. Our Salesforce-native platform powers version control, continuous deployment, automated merge tools, disaster recovery, and cybersecurity — helping enterprises move faster while maintaining full trust and compliance. We’re a high-growth SaaS company trusted by architects, admins, and CIOs worldwide. If you thrive in collaborative environments and enjoy connecting people, data, and technology to create measurable impact, you’ll fit right in.
About You
We are seeking a Director of Demand Generation to drive demand generation, pipeline creation, and brand awareness across channels.
This is a strategic demand leadership role focused on driving qualified enterprise pipeline across all funnel stages.
You’ll step into an existing demand engine and make it smarter, sharper, and more scalable. You’ll introduce new ideas, optimize what’s working, cut what’s not, and build differentiated omnichannel programs that resonate with a highly technical Salesforce developer audience.
If you know how to earn credibility with developers — not just market to them — we want to talk.
What You’ll Do
- Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships
- Drive net-new qualified enterprise pipeline aligned to ICP accounts
- Strengthen campaign architecture, segmentation, and targeting precision
- Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem
- Improve campaign-to-opportunity conversion and channel efficiency
- Establish clear performance benchmarks, reporting rigor, and pipeline visibility
- Partner closely with Sales leadership to align on target accounts and revenue goals
- Lead and mentor the demand team toward experimentation, accountability, and performance
What Success Looks Like
Within your first 12 months, you will have:
- Increased qualified enterprise pipeline
- Improved channel efficiency and conversion performance
- Diversified demand sources beyond any single channel
- Elevated engagement within the Salesforce DevOps community
- Brought fresh energy and sharper execution to our demand strategy
Flosum is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Requirements
- 7–12+ years of demand generation or growth marketing experience in B2B SaaS
- Proven track record of driving enterprise pipeline acceleration
- Experience marketing to technical audiences (developers, architects, DevOps, IT leaders)
- Salesforce ecosystem familiarity is strongly preferred
- DevOps, developer tooling, or technical SaaS experience is highly preferred
- Demonstrated success running integrated, omnichannel programs
- Strong analytical orientation with a clear attribution mindset
- Confidence to challenge assumptions and introduce new ideas
- A bias for action and comfort operating in a high-growth environment
Benefits
What We Offer
- Opportunity to shape the digital strategy at a high-growth Salesforce ISV.
- Collaborative, innovative, and mission-driven culture.
- Competitive compensation and benefits.
- Career growth in a fast-scaling company serving global enterprises.
Extras (Benefits & Perks)
- Competitive compensation, incentive structure, and company equity
- Daily coaching, mentorship, and growth opportunity
- Be part of a global, mission-driven team
- Learn from top leaders in Salesforce DevOps and SaaS sales
- Work on exciting challenges in a rapidly growing industry