Sr. Product Marketing Manager

Core Responsibilities:

Customer Knowledge & Voice of Customer

• Run the customer advisory board end to end, from member recruitment through agenda, facilitation, and follow through.
• Build and moderate product panels that put early features in front of real customers before launch.
• Own the customer survey program and report back what changed because of it.
• Conduct customer and prospect interviews and run win and loss analysis.
• Synthesize all feedback into one voice of customer view that product, sales, and marketing actually use.
• Bring a clear point of view on what customers need next, backed by what they told us.

 

Competitive & Market Intelligence

• Own competitive research across the real estate technology landscape.
• Maintain battlecards and competitive positioning sales can use in a live call.
• Track market shifts, pricing moves, and new entrants, and brief leadership on what matters.
• Feed competitive and market findings into segmentation and launch strategy

 

Positioning & Messaging

• Ground every positioning decision in evidence from customers and the market.
• Build clear messaging architectures and buyer personas.
• Unify the company narrative across all products.
• Translate AI capabilities into practical value for real estate professionals.

Go to Market & Strategy

• Drive product launches and market segmentation.
• Execute pilot programs to test pricing and positioning before wider release.
• Track launch impact on pipeline, adoption, and revenue.
• Develop B2B SaaS pricing and packaging recommendations tied directly to value.

 

Sales Enablement & Evangelism

• Create comprehensive sales enablement materials to fully equip the revenue team.
• Deliver webinars and high impact presentations to internal and external audiences.
• Attend industry events as a visible representative of the company.
• Support Analyst Relations and Public Relations initiatives.

 

Content & Partner Marketing

• Manage content partners and ensure high quality output.
• Build joint marketing narratives and campaigns with technology partners.
• Mentor fellow product marketers and partner closely with company leadership.

Requirements:

• 5 to 8 years of product marketing experience managing an entire product line.
• Experience running structured customer feedback programs such as advisory boards, panels, surveys, or win and loss analysis.
• Comfort facilitating a room of senior customers and turning that conversation into decisions.
• Deep knowledge of residential real estate, proptech, or adjacent industries.
• Proven success creating portfolio level messaging and SaaS pricing models.
• Track record of leading complex launches through influence and alignment.
• Daily proficiency using AI tools for research and content creation.
• Exceptional and direct writing skills.
• Ability to thrive and build structure in ambiguous environments.

Bonus Qualifications:

• Experience positioning AI products for business users.
• Background building joint marketing programs with technology partners.
• Hands on experience with survey and competitive intelligence tools.
• Experience managing distributed or offshore content teams.
• Prior employment at a real estate brokerage or franchise.