Virtual Staff 365
via Workable
Email Marketing & CRM Coordinator
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 113d ago
The date the source published, not the day we noticed it (2026-05-25). Last seen at its source 1h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Philippines
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay A$1,900–2,625/mo
Middle 50% of 25 listings that do state pay — Sales & Marketing · all levels · Philippines · AUD/month. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
workable employer's own board first seen 11d ago · last seen 1h ago
The listing
Our client is one of Australia’s largest gifting, homewares, and kitchenware distributors, dedicated to bringing joy and meaning to people's lives through their products.
They are now seeking to hire an Email Marketing & CRM Coordinator to drive customer retention and lifetime value through targeted digital communication. This role exists to manage and optimise customer lifecycle journeys while delivering high-performing, data-driven email and SMS campaigns.
Job Responsibilities
Campaign Execution & Management
- Build, schedule, QA, and deploy EDM campaigns and automated flows within Klaviyo
- Manage and optimise customer lifecycle journeys, including welcome, abandoned cart, browse abandonment, win-back, post-purchase, and promotional campaigns
- Maintain CRM campaign calendars and ensure campaigns are delivered on time and accurately
- Support SMS and retention marketing initiatives where required
Strategy & Optimization
- Develop and maintain audience segmentation strategies based on customer behaviour, engagement, lifecycle stage, and purchase history
- Conduct A/B testing across subject lines, creative, content, timing, and segmentation
- Monitor deliverability, list hygiene, suppression logic, and email marketing best practices
- Support landing page optimisation, customer journey mapping, and broader digital marketing initiatives
Content & Collaboration
- Write compelling email copy aligned with the brand tone of voice and campaign objectives
- Design and build visually engaging emails using Klaviyo templates and UX best practices
- Brief internal or external creative teams regarding campaign assets and promotional requirements
- Collaborate with Marketing, Creative, eCommerce, and Data teams
- Provide secondary support in paid media marketing, trade marketing, or content marketing projects up to 20% capacity
Analytics & Reporting
- Analyse campaign performance, including open rates, click-through rates, conversion, revenue attribution, unsubscribe rates, and retention metrics
- Prepare regular CRM reporting with actionable insights and recommendations
Requirements
- Minimum of 2 years of experience in Email Marketing, CRM, Lifecycle Marketing, or Digital Marketing roles
- Hands-on, intermediate to advanced proficiency using Klaviyo or a highly similar email platform
- Strong understanding of customer segmentation, audience targeting, and lifecycle marketing principles
- Exceptional English copywriting and verbal communication skills for customer-facing marketing communications
- Basic email design capability and a strong understanding of responsive email UX best practices
- Strong analytical skills with the ability to interpret campaign performance data and build reports
- Excellent organisational skills, high attention to detail, and the ability to meet deadlines in a fast-paced environment
- Reliable home internet connection with a minimum of 50 Mbps download and 20 Mbps upload speed, alongside a stable backup connection
Nice-to-Have Skills
- Experience within eCommerce, retail, or consumer B2C or B2B brands
- Experience managing digital marketing campaigns end-to-end
- Proficiency using Shopify or alternative eCommerce platforms
- Familiarity with Google Analytics and broader CRM reporting tools
- Experience or knowledge in paid media marketing, trade marketing, or content marketing
Benefits
- Permanent work-from-home set-up
- Dayshift (Australian business hours)
- Full-time job
- HMO (STAFF only)
- Annual leave
- Christmas Bonus equivalent to 1 month's wage (pro-rata)