Mind Friend
via Workable
Founding Head of Marketing
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 10d ago
The date the source published, not the day we noticed it (2026-09-05). Last seen at its source 1h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Georgia
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $65.2k–135k/yr
Middle 50% of 13 listings that do state pay — Sales & Marketing · all levels · Georgia · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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workable employer's own board first seen 9d ago · last seen 1h ago
The listing
About MindFriend:
MindFriend is a technology marketplace helping individuals discover, compare, and book independent licensed and accredited mental-health professionals.
The wider ecosystem includes clinician-led education, social channels, expert interviews, future workplace-wellbeing services, and human-led, non-clinical AI tools. The brand is built around quality, transparency, trust, and clinician independence.
The opportunity:
We are looking for a Founding Head of Marketing to establish the strategy, priorities, systems, and team required to take MindFriend from pre-launch to a measurable and scalable acquisition engine.
This is not a narrow social-media or advertising position. The successful candidate will own the complete marketing function while remaining hands-on during the pre-launch and early-growth stages.
Responsibilities: Please note the below responsibilities are not capped - this is subject to YOU bringing tasks as the expert.
* Create and execute an integrated go-to-market strategy
* Translate company objectives into marketing workstreams, budgets, deadlines, and measurable outcomes.
* Own brand positioning, messaging, and campaign consistency.
* Develop acquisition strategies for both sides of the marketplace: service users and professionals.
* Lead organic social media, community engagement, content distribution, and collaborator relationships.
* Plan and manage paid acquisition across Meta and Google, including account setup, budgets, testing, optimisation, and reporting.
* Build authentic clinician-led and user-generated content strategies.
* Turn marketing priorities into briefs, scripts, shoots, and reusable campaign assets.
* Lead email and lifecycle marketing.
* Develop partnerships, PR opportunities, referral channels, and brand collaborations.
* Improve the customer journey from content or advertising through profile discovery and completed booking.
* Establish practical KPI reporting that gives leadership clear progress, risks, and recommended actions.
* Ensure public claims are accurate, evidence-based, and appropriate for a mental-health marketplace.
* Communicate proactively with leadership and cross-functional teams.
Candidate profile:
* Significant experience leading growth, brand, or full-funnel marketing in an early-stage or rapidly growing company.
* Evidence of creating and executing a complete marketing strategy—not only contributing to individual channels.
* Strong performance-marketing experience, particularly with Meta and Google Ads.
* A record of converting content, social engagement, and partnerships into measurable commercial results.
* Strong understanding of customer journeys, conversion funnels, attribution, and experimentation.
* Experience managing budgets and allocating resources based on evidence.
* Confidence across brand, creative, content, paid media, email, partnerships, and PR.
* Experience briefing and managing producers, designers, creators, agencies, or freelancers.
* Strong analytical judgement and clear communication with leadership.
* A proactive and accountable working style.
* Willingness to remain hands-on while building the systems and team required to scale.
Particularly valuable experience:
* Two-sided marketplaces.
* Healthtech, mental health, wellbeing, or another trust-sensitive sector.
* Taking a product from pre-launch through its first meaningful customer acquisition.
* Building a marketing team from a lean initial structure.
* Clinician-led, expert-led, or educational content.