User Growth & Lifecycle Marketing Manager
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 115d ago
The date the source published, not the day we noticed it (2026-06-08). Last seen at its source 3h ago.
We have tracked this listing since 22 Sep 2026 (9 days). The employer's own board has carried it every time we have read it, most recently 3 hours ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
United Arab Emirates, Bahrain, Cyprus, Jordan, Saudi Arabia
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $85.5k–190.1k/yr
Middle 50% of 78 listings that do state pay — Sales & Marketing · all levels · EMEA · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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lever employer's own board first seen 9d ago · last seen 3h ago
The listing
About the Role
We are seeking an experienced User Growth & Lifecycle Marketing Manager to manage and collaborate with teams and oversee global lifecycle marketing campaigns. This individual will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to team members.
Responsibilities
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Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
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Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
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Design and optimize user referral and viral growth mechanisms to drive product organic growth.
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Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
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Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
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Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
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Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.
Requirements
- Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
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Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
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Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
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In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
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Knowledge and experiences in using marketing automation platforms/ tools.
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Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
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Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
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Bilingual English/Arabic is required to be able to coordinate with partners and stakeholders in the MENA region.