Senior Digital Marketing Manager
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 8h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 71d ago
The date the source published, not the day we noticed it (2026-07-23). Last seen at its source just now.
We have tracked this listing since 24 Sep 2026 (7 days). The employer's own board has carried it every time we have read it, most recently just now.
Is it remote?
The listing says yes
The location field doesn't say remote, so our assessment is based on the title or the description. Read the listing before applying.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $109.0k–170k/yr
Middle 50% of 289 listings that do state pay — Sales & Marketing · Senior · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
workday employer's own board first seen 7d ago · last seen just now
- location not stated
The listing
We’re UserTesting—the leader in human insight. Our mission is to help organizations craft exceptional customer experiences through fast, actionable feedback.
We empower teams to build the best products and experiences by embedding real human perspectives into every stage of the development process—from ideation to launch. With the world’s strongest participant network, AI-powered analysis, expert services, and seamless integrations, we help companies eliminate guesswork, align stakeholders, and bring customer needs into sharp focus.
Trusted by more than 3,000 organizations worldwide—including 75 of the Fortune 100—UserTesting delivers measurable business outcomes, reduces risk, and helps teams deliver with confidence. Joining our team means being part of a passionate group focused on transforming how companies understand and connect with their customers.
Let’s build experiences people love—together.
The Opportunity
We're looking for a Senior Manager, Digital to own the performance and evolution of our web presence across three domain properties. This is a high-impact, cross-functional role that sits at the intersection of digital strategy, search visibility, conversion optimization, and front-end development, reporting directly to the Senior Director, Digital Marketing.
You'll lead the strategy and execution behind our web ecosystem, using data, experimentation, and technical expertise to improve traffic, engagement, and conversion. This role offers the opportunity to shape how customers discover and interact with our brand while partnering closely with marketing, brand, content, and product stakeholders to deliver measurable business impact.
Responsibilities
Own the front-end development of our websites in Webflow, building reusable components, managing CMS structures, and maintaining accessibility and performance standards.
Lead our conversion rate optimization (CRO) program by developing testing hypotheses, executing A/B and multivariate experiments, and translating insights into roadmap priorities.
Establish and maintain governance across all three domain properties, including design system consistency, analytics implementation, page performance, and SEO best practices.
Develop and execute our organic search strategy, including technical SEO, content architecture, schema markup, and emerging Answer Engine Optimization (AEO) practices.
Partner with solution marketing, brand, content, and growth marketing teams to prioritize and deliver web initiatives that support business objectives.
Own reporting across the web portfolio, providing actionable insights from GA4, Google Search Console, and experimentation platforms to inform decision-making.
Requirements
7+ years of experience in digital marketing, web management, or a related field with demonstrated ownership of SEO, CRO, or front-end web programs.
Hands-on experience with Webflow, including page creation, CMS management, and site configuration.
Strong expertise in technical and on-page SEO, with experience driving organic growth. Experience with AEO and structured data for AI-powered search is a plus.
Experience with experimentation platforms such as VWO, Optimizely, AB Tasty, or similar solutions.
Functional front-end development skills, including HTML, CSS, and JavaScript, with the ability to troubleshoot and collaborate effectively with developers.
Strong analytical skills with experience using GA4, Google Search Console, and Core Web Vitals metrics to drive optimization decisions.
Excellent communication and stakeholder management skills, with the ability to translate technical work into business outcomes. Experience managing multi-domain or multi-brand web environments is preferred.
Don’t meet every single requirement but excited about the role? We encourage you to apply. Research shows that some candidates are less likely to apply unless they meet 100% of the qualifications—but you may be exactly who we’re looking for. Diverse perspectives drive innovation, and we’re committed to building a team with a wide range of backgrounds, experiences, and skills.
Application Process
Meet with a Recruiter
Meet the Hiring Manager
Participate in a Panel Interview
Final Interview (if applicable)
Offer Stage
Accommodations
At UserTesting, we’re committed to creating inclusive and accessible experiences for all candidates. We believe diverse perspectives are essential to building exceptional products and experiences. If you require accommodations or would like us to tailor the interview process to better meet your needs, please contact us at talentexperience@usertesting.com.
UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives. UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.