Channel Partner Marketing Manager

Role Summary 

We are looking for a Channel Partner Marketing Manager to design and deliver marketing programs that grow revenue through our partner ecosystem. Reporting to the Campaign Director, you will partner closely with Channel Directors, CAMs and BDRs across the US (public and private sector), EMEA and APAC to build joint marketing plans that create new pipeline within our existing partners, while also developing programs that attract and onboard new partners in every region. This is a highly collaborative, cross-regional role suited to someone who enjoys building programs that work across different markets, partner types and time zones. 

Key Responsibilities 

• Partner with the Campaign Director to build and execute the global partner marketing strategy and calendar, aligned to company-wide demand generation and product priorities. 

• Work hand-in-hand with Channel Directors, CAMs and BDRs in the US (public and private sector), EMEA and APAC to develop regional partner marketing plans tailored to each market. 

• Design and run co-marketing programs (joint campaigns, webinars, content, events and Market Development Fund activity) that generate net-new opportunities within our existing partner base. 

• Build partner acquisition and recruitment marketing campaigns to attract, engage and onboard new partners across all regions. 

• Create partner enablement and “campaign-in-a-box” assets — messaging, content and toolkits — that partners can easily localize and execute themselves. 

• Manage the partner marketing/MDF budget, track spend and report on ROI, partner-sourced and partner-influenced pipeline. 

• Own partner marketing performance reporting, tracking leads, opportunities and engagement by partner, partner type and region. 

• Coordinate with Product Marketing, Demand Generation and Events teams to ensure partner activity is aligned with broader campaigns and product launches. 

• Support partner events, summits and advisory councils, representing the marketing function in front of partners and internal stakeholders. 

• Manage partner-facing marketing communications, including newsletters, partner portal content and campaign calendars. 

What You'll Bring 

• 5+ years of experience in channel, partner or alliance marketing, ideally within B2B SaaS, cybersecurity or enterprise IT software. 

• A track record of building marketing programs that generate measurable partner-sourced or partner-influenced pipeline. 

• Experience working with a distributed network of partners (resellers, MSPs or alliance partners) across multiple regions, including the US, EMEA and/or APAC. 

• Strong stakeholder management skills, with the confidence to work cross-functionally and across time zones with sales, channel and marketing teams. 

• Excellent project and budget management skills, with the ability to run multiple regional programs at once. 

• Strong written and verbal communication skills, with the ability to create clear, compelling partner-facing content. 

• A collaborative, self-starting approach and comfort operating in a fast-moving, growing organization. 

• Willingness to travel periodically for partner events, kick-offs and conferences in the US, EMEA and APAC. 

Nice to Have 

• Experience with Partner Relationship Management (PRM) or partner marketing platforms (e.g., Impartner, Allbound, Zift). 

• Familiarity with the Microsoft partner ecosystem (e.g., Microsoft AI Cloud Partner Program) given CoreView's Microsoft 365 focus. 

• Experience marketing to, or within, the public sector.