Lifecycle Marketing Associate
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 2h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 141d ago
The date the source published, not the day we noticed it (2026-05-15). Last seen at its source just now.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Pakistan
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay A$1,850–2,500/mo
Middle 50% of 25 listings that do state pay — Sales & Marketing · all levels · APAC · AUD/month. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
bamboohr employer's own board first seen 2h ago · last seen just now
The listing
About Fasset
Fasset is an American founded banking and investment platform focused on enhancing financial inclusion in emerging markets, enabling individuals and businesses to securely invest from anywhere in the world. Founded by Mohammad Raafi Hossain and Daniel Ahmed, Fasset has raised more than $80 million in funding and holds regulatory approvals in several countries, including the UAE, Indonesia, Malaysia, the EU, Türkiye, Pakistan, and others.
About the Role
We're looking for a Retention and Lifecycle Marketing Associate to focus on churn reduction, and increase repeat usage and transactions across our user base. This role directly impacts unit economics and makes our acquisition spend work harder, by ensuring the users we bring in stick around and keep coming back. You'll lead the rollout of our new CRM, design and implement lifecycle journeys, and run ongoing campaigns that keep users engaged at every stage.
What You'll Do
- Lead the rollout and setup of the new CRM platform, including workflows, segmentation, and integrations
- Design and implement lifecycle marketing journeys across onboarding, activation, engagement, and win-back stages
- Build and execute retention campaigns (email, push, SMS, in-app) targeted at reducing churn and driving repeat transactions
- Segment users based on behavior, value, and lifecycle stage to personalize messaging and offers
- Track and report on retention metrics, including churn rate, repeat usage, and campaign performance
- Partner with Performance Marketing to ensure newly acquired users are onboarded into strong lifecycle journeys
- Collaborate with Product to identify friction points and opportunities to improve user engagement
- Continuously test and optimize messaging, timing, and channels to improve retention outcomes
What We're Looking For
- 3-5 years of experience in CRM, lifecycle marketing, or retention marketing
- Hands-on experience setting up or managing a CRM platform (e.g. MoEngage, Braze, CleverTap or similar)
- Strong understanding of lifecycle marketing principles, including segmentation and journey design
- Analytical mindset, comfortable tracking churn, repeat usage, and campaign performance metrics
- Experience running multi-channel campaigns (email, push, SMS, in-app)
- Experience with A/B testing frameworks within CRM platforms
- Ability to work cross-functionally with Product and Performance Marketing
- Detail-oriented and organized, able to manage multiple concurrent journeys and campaigns
Nice to Have
- Experience in fintech, consumer apps, or high-growth startups
- Basic SQL or data analysis skills for deeper segmentation and reporting
You'll Thrive Here If You Lead with HEART
- Humble Curiosity: you dig into why users churn or come back, testing new journeys and learning from what the data tells you rather than relying on assumptions
- Enthusiasm: you bring energy to the details of lifecycle marketing, because you know a well-timed message can be the difference between a user staying or leaving
- Act Like Owners: you treat retention and churn numbers like your own scoreboard, proactively flagging risks and opportunities rather than waiting to be asked
- Raise the Bar: you sweat the details of segmentation, timing, and messaging, because you know that precision is what makes lifecycle marketing actually work
- Tenacity: you keep testing and refining journeys even when early results are mixed, because you know retention gains build over time