Marketing Automation Manager (Lifecycle & AI Enablement)
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 202d ago
The date the source published, not the day we noticed it (2026-02-25). Last seen at its source 3h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Serbia
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $63.6k–135k/yr
Middle 50% of 14 listings that do state pay — Sales & Marketing · all levels · Eastern Europe · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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workable employer's own board first seen 29d ago · last seen 3h ago
The listing
Libertex Group Overview
Established in 1997, the Libertex Group is an international powerhouse with over 28 years of financial markets expertise.
Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of ‘Libertex’, the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others.
A firm believer in the power of sports to inspire, empower and push for success, Libertex is the Official Online Trading Partner of Audi Revolut F1® Team.
The Libertex Group in Numbers:
• 28+ years of fintech experience
• 3M+ clients worldwide
• 700+ employees
• 45+ international awards (for Libertex)
• 300+ tradable assets (through Libertex)
The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have ‘more’ in their lives.
Job Overview
We are looking for a hands-on Lifecycle / Marketing Automation Specialist with a strong AI-first mindset.
This role is about running classic lifecycle marketing (activation, conversion, retention, monetization), and executing it faster and smarter using AI tooling.
If you enjoy experimenting, building, and pushing marketing automation beyond standard CRM capabilities - this role is for you.
Responsibilities:
- Own and execute conversion and retention campaigns across email, push, and in-app channels
- Write high-quality copy adapted to different lifecycle stages and user segments
- Build and maintain automated customer journeys and behavioral triggers (activation, engagement, reactivation, promo flows)
- Run continuous A/B tests (messages, formats, mechanics, timing)
- Analyze campaign and funnel performance using product analytics (Mixpanel, Amplitude, etc.)
Requirements
Key Skills Required:
- 2+ years of hands-on experience in Marketing Automation or Lifecycle Marketing.
- Strong understanding of customer journey and lifecycle marketing.
- Excellent copywriting skills.
- Solid experience with A/B testing
- Hands-on experience with automation / CRM platforms (Blueshift, Braze, Customer.io, Iterable, or similar).
- Experience working with product analytics tools (Mixpanel, Amplitude, GA, etc.).
- Experience with in-app communication: push notifications, in-app messages, inboxes, modals.
- Basic HTML/CSS knowledge.
- Fluent English (written and spoken).
- Experience with dynamic content and personalization at scale.
- Fluency in English (written and spoken). PLEASE SEND YOUR CV IN ENGLISH!
Additional Skills Preferred:
Experience in fintech, crypto, or forex products.
Benefits
- 21 working days of annual leave
- Work remotely whilst being part of a global team
- Udemy Business unlimited membership
- Professional and personal development opportunities in a fast-growing environment
Libertex Group is an equal opportunity employer, fostering an inclusive and diverse environment. We do not discriminate based on any characteristic protected by the law. Candidate privacy is respected, and all data is securely stored and used solely for recruitment purposes, in line with GDPR and our internal policies. Unsuccessful applicants may have their data retained for future opportunities unless deletion is requested.