Head of Performance and fan of AI tooling
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 2d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 159d ago
The date the source published, not the day we noticed it (2026-04-09). Last seen at its source 1h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Czechia, Poland, Hungary, Romania, Slovakia
The description agrees: it names Europe.
What the ad says
…Based in the EU (required for freelance contract)…
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
workable employer's own board first seen 27d ago · last seen 1h ago
The listing
Hey there! 👋
We are Hedepy, a young scale-up and a leader in holistic mental health support programs for individuals and companies in Central & Eastern Europe. There are currently 60+ of us working remotely from all around Europe, united by our mission to make psychotherapy accessible to everyone in need. In 2025, we facilitated over 300,000 therapy sessions, and we’re just getting started.
Roman (our COO) is looking for a Head of Performance to own our paid acquisition end-to-end, with a sharp, modern approach to the craft.
🚀 Your mission
- Own the full performance marketing function across our CEE markets, from strategy through execution to results.
- Run and optimise paid channels (Meta, Google, and beyond) with a clear focus on sustainable CAC and growth.
- Use AI tools as a natural part of how you work, whether for creative testing, audience analysis, reporting or iteration. We’re looking for someone genuinely fluent here, not just curious.
- Be the critical layer between data, AI outputs and real decisions. You know when to trust the signal and when to question it.
- Work cross-functionally with product and content to connect paid performance with the broader funnel.
- Help shape what this function looks like as Hedepy scales, including if and when we build out the team.
Requirements
💡 What we're looking for in you
Must-have:
- 2+ years of hands-on performance marketing experience, with direct ownership of results (CAC, ROAS, budget).
- Proven experience running campaigns in Meta Ads Manager and Google Ads at meaningful budget scale.
- Proven experience in building AI agentic systems and programmatic automation (e.g., Claude Code, API integration) beyond standard chat-based interactions.
- Strong analytical skills: ability to interpret campaign data, identify patterns and make fast decisions independently.
- Strategic "Player-Coach" mindset: comfortable operating as a solo contributor while taking full responsibility for agency management, future team design, and recruitment.
- Fluent English (B2+), written and spoken, we're an international team from 10+ countries.
- Native speaker in one of the following languages: Czech, Slovak, Hungarian, Polish, Romanian.
- Based in the EU (required for freelance contract).
Nice to have:
- Experience in a regulated or sensitive category (healthcare, fintech, legaltech, etc.)
- Experience building or rebuilding a performance marketing function from scratch
- Familiarity with AI-generated creative workflows at scale (e.g., dynamic ad creative, automated copy testing)
- Knowledge of additional paid channels beyond Meta and Google (TikTok Ads, LinkedIn Ads, programmatic)
Benefits
🤝 Why join us?
- Free psychotherapy sessions on Hedepy
- Remote-first work environment and async-friendly collaboration
- A lean, direct team where your work has a visible impact from day one
- Close collaboration with Roman (COO) on growth strategy
- International team from 10+ countries
- Cool team buildings and workations ☀️