ASO Specialist

ASO Specialist

JustMarkets is looking for a Senior ASO Specialist to join our Marketing team and drive the organic growth of our mobile applications across App Store and Google Play.

In this role, you'll be responsible for developing and executing ASO strategies, optimizing app store visibility, increasing organic installs, and improving conversion rates. You'll collaborate closely with Product and Design teams to enhance the performance of our mobile apps across multiple international markets.

Responsibilities

• Develop and execute ASO strategies for App Store and Google Play.
• Conduct keyword research and build semantic cores for multiple GEOs and languages.
• Optimize app metadata, including titles, descriptions, keywords, and visual assets.
• Plan, launch, and analyze A/B tests to improve app store conversion rates.
• Manage Product Page Optimization (PPO), Store Listing Experiments, Custom Product Pages (CPP), and Custom Store Listings (CSL).
• Monitor keyword rankings, organic visibility, and app store performance.
• Localize app store listings for different markets and languages.
• Collaborate with Product, Design, and Performance Marketing teams to improve app performance.
• Monitor user reviews and ratings, maintaining a high app rating (4.5+).
• Analyze competitors and identify opportunities to improve organic growth.

Requirements

• 3+ years of commercial experience in App Store Optimization (ASO).
• Hands-on experience with App Store Connect and Google Play Console.
• Strong knowledge of Keyword Research, Semantic Core development, and Metadata Optimization.
• Experience with A/B testing and Conversion Rate Optimization (CRO).
• Experience with Product Page Optimization (PPO), Store Listing Experiments, Custom Product Pages (CPP), and Custom Store Listings (CSL).
• Experience using ASO tools such as AppTweak, Sensor Tower, MobileAction, App Radar, or similar.
• Experience working with localization for multiple markets and languages.
• Strong analytical thinking and data-driven decision-making.
• Intermediate English or higher

Will be a plus

• Experience in FinTech, CFD/Forex, Crypto, iGaming, or other mobile-first products.
• Experience working with international mobile products across multiple GEOs.

We offer

• Opportunity to build and scale the ASO direction within an international FinTech company.
• Work on global mobile products across multiple international markets.
• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company's approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear, and related expenses)

Role mission

To turn our mobile applications into top-performing organic acquisition channels across global app stores (Apple App Store, Google Play, and alternative stores). Your mission is to maximize our app visibility, search rankings, and store page conversion rates (CRO) through continuous keyword optimization, visual A/B testing, and localized store presence. By combining analytical precision with creative positioning, you will ensure our app stays at the top of organic search results and converts high-intent mobile users into active platform traders.

Requirements hard skills

3+ Years of Dedicated ASO Experience: Proven track record of driving organic app growth and improving store conversion rates for high-competition mobile applications (prior experience in Fintech, CFD/Forex, Trading, or iGaming is strongly preferred).

Mastery of App Store Platforms: Advanced hands-on experience with App Store Connect and Google Play Console, including Product Page Optimization (PPO), Google Store Listing Experiments, Custom Product Pages (CPPs), Custom Store Listings (CSLs), and In-App Events (IAEs).

ASO Tooling Stack: Expert proficiency with leading ASO and app intelligence tools (e.g., AppTweak, MobileAction, Sensor Tower, Asodesk, or App Radar).

Keyword Research & Semantic Engineering: Proven ability to build, localize, and continuously expand complex semantic cores across multiple global languages, with a deep understanding of the algorithmic differences between Apple (iOS) and Google (Android) indexing.

Visual CRO & A/B Testing Frameworks: Strong background in visual conversion rate optimization, including hypothesis generation, briefing visual designers for high-converting store assets (icons, screenshots, preview videos), and evaluating A/B test results with statistical rigor.

MMP & Analytics Proficiency: Solid working knowledge of Mobile Measurement Partners (AppsFlyer, Adjust, Singular) and store analytics to track organic vs. paid user behavior downstream.

Policy & Store Compliance Expertise: Thorough understanding of Apple App Store Review Guidelines and Google Play Developer Policies, particularly regarding financial promotions, trading disclosures, and metadata guidelines.

Requirements soft skills

Data-Driven Curiosity & Hypothesis-Led Mindset: You don't make visual or text changes based on "gut feeling." You treat every store update as an experiment, framing clear hypotheses, testing systematically, and letting the data guide your decisions.

Cross-Functional Collaboration: ASO sits at the intersection of Design, UA/Performance Marketing, Product, and Compliance. You excel at communicating clearly, briefing designers with precision, and aligning visual assets with paid media campaigns.

Meticulous Attention to Detail: In app store metadata, small details matter. Character limits, localized nuances, and exact keyword placements require high precision. A single typo or policy oversight can result in a rejected app build or lost rankings.

Agility & Adaptability: App Store and Google Play algorithms, policies, and store layouts change constantly. You stay naturally curious, adapt quickly to store ecosystem updates, and pivot strategies when algorithms shift.

Commercial Intuition & User Empathy: You understand the psychology of a financial app user. You know how to balance visual aesthetics with commercial messaging that builds instant trust, clarity, and authority on the store page.

Responsibilities

1. Keyword Strategy & Metadata Engineering

Semantic Core Management: Build, expand, and localize high-intent keyword pools across Apple App Store and Google Play for primary and emerging global markets.

Metadata Optimization: Draft and continuously refine app titles, subtitles, keyword fields, and short/long descriptions to maximize organic visibility and stay ahead of store algorithm updates.

Rank Tracking & Auditing: Monitor keyword positions, search impression shares, and organic category rankings daily using tools like AppTweak, Sensor Tower, or MobileAction.

2. Visual Conversion Rate Optimization (CRO)

A/B Testing Execution: Design, launch, and analyze visual experiments (icons, screenshots, promo videos) using App Store Product Page Optimization (PPO) and Google Play Store Listing Experiments.

Creative Briefing: Collaborate closely with visual and motion designers to produce localized, high-converting visual assets that clearly communicate our trading platform’s value proposition.

In-App Events & Promotional Content: Plan and launch In-App Events (iOS) and Promotional Content (Android) to highlight feature updates, trading tournaments, or market events directly on store pages.

3. Paid UA Synergy & Custom Store Pages

CPP & CSL Management: Create and maintain Custom Product Pages (CPPs) and Custom Store Listings (CSLs) tailored to specific ad campaigns, audiences, or regions.

User Acquisition Alignment: Partner with Performance Marketing and Apple Search Ads (ASA) teams to align store assets with paid campaign themes, maximizing ad relevance and lowering overall Cost-Per-Install (CPI).

4. Store Reputation & Review Management

Sentiment & Rating Protection: Monitor app ratings across all regions, executing strategies to maintain a healthy average rating.

Review Operations: Oversee automated and manual response workflows for user reviews, working with Customer Support to resolve user issues and turn negative sentiment into positive ratings.

5. Competitive Intelligence & Compliance

Competitor Benchmarking: Track competitors’ ASO updates, screenshot refreshes, keyword strategies, and store rankings to identify growth gaps and market shifts.

Policy & Store Compliance: Ensure all metadata, store copy, and visual creative assets comply strictly with Apple and Google financial/trading promotion guidelines to prevent app rejections or suspensions.

Performance Reporting: Deliver regular reports on organic download growth, keyword movements, A/B testing wins, and store conversion rates to marketing leadership.