Playbook
via Ashby
Social Media Lead for Talent
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 2d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 75d ago
The date the source published, not the day we noticed it (2026-07-01). Last seen at its source just now.
Is it remote?
United States (remote)
That is the location the employer filed this posting under. Quoted as written — we do not re-word the source's own location.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $113.1k–217.3k/yr
Middle 50% of 10 listings that do state pay — Content & Media · Lead · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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ashby employer's own board first seen 38d ago · last seen just now
The listing
About the Role
Social media is the highest-leverage item we can do behind our top talent.
We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent.
What You'll Do
Strategy & Research
Develop bespoke social strategies for top-tier Playbook talent
Research viral trends, algorithm changes, and new platform features across Instagram and TikTok
Track and analyze performance of our top talent weekly
Run weekly viral content analysis and distribute insights to the team
Publish a recurring newsletter on social trends relevant to our creator verticals
May do community calls / webinars
Feedback and support for paid ad creative
Support with curriculum and creator training
Creator Playbooks
Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork
Build challenge marketing kits in the same format
Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc.
Develop mastery of what to post for lead generation vs. conversion — and teach it
Cover ad creative strategy, since most paid is amplified organic
Editing & Production Guidance
Stay current on the best editing tools and techniques
Coach creators and CMs on how to edit better — speed, hooks, retention
Growth Tracking
Own social growth tracking for our top 50 creators
Surface the biggest opportunities and the biggest gaps each week
Who You Are
You have a genuine obsession with social media — you track algo changes like a hawk and know what's working before it goes mainstream
You've developed content strategy for creators, brands, or talent at scale
You can distill complex strategy into simple, actionable templates that a creator can execute without a second question
You understand the organic-to-paid funnel and can think across both
Bonus: you're AI-savvy and excited about building tools that scale this work
Comfortable working across fitness, wellness, and lifestyle verticals
How This Role Works
Initially, this person will be building the playbooks and feeding strategy directly to creator managers, who will hold creators accountable for execution. Long-term, the vision is to build AI-powered tools that automate the delivery of social guidance to creators at scale. This is a role with a real path to building something big.
Team
1 key hire to start, with support to be determined. We're looking for someone who is ideally AI-savvy and excited about building infrastructure, not just executing it.