Brand & Creative Manager

Brand & Creative Manager

JustMarkets is looking for a Brand & Creative Manager to shape, protect, and elevate our global brand identity and creative presence across both CFD and Crypto verticals. As the executive leader of our centralized Brand & Creative department, your mission is to build our brand into a highly trusted, world-class market leader in institutional trading. By managing skilled Team leads spanning PR, SMM, Creative Production, Global Sponsorships, and Localization, you will orchestrate high-impact global brand campaigns, maximize tier-1 sponsorship activations, and deliver culturally resonant, compliance-vetted creative assets that drive international growth, trust, and brand equity.

Responsibilities

• Lead and manage Team Leads (PR, SMM, Sponsorships, Creative, Localization) across CFD and Crypto, set long-term brand goals, and manage multi-million dollar annual budgets
• Direct global PR and SMM strategies to secure Top-Tier media coverage and establish C-suite executives as industry authority figures
• Own global brand architecture, visual identity, and ToV across all channels while enforcing strict financial marketing compliance with Legal
• Scale the internal studio (Graphic, Motion, Video) using Jira queues, DAM systems, and strict SLAs for fast, high-converting asset delivery
• Direct multi-channel social media strategies, trader-driven UGC pipelines, and community engagement to boost social proof and lower CAC
• Act as ultimate brand guardian during PR crises and track brand health metrics (SoV, EMV, sentiment, campaign lift)
• Lead campaign localization across 20+ languages using hybrid AI-human workflows to ensure speed, accuracy, and cultural relevance
• Drive 360° activations for F1 and sports partnerships, including co-branded campaigns, VIP events, IP utilization, and commercial ROI

Requirements

• 5+ years of brand leadership & creative direction with B2C focus
• Experience in leading teams and working in multi-market international environment - understanding of regional marketing dynamics (SEA, LATAM, MENA, Europe) to localize campaigns without diluting global brand equity
• Solid experience in PR, SMM and internal Brand operations, crisis communications
• Deep expertise in creation and managing high-volume design/motion/video studios using DAM platforms.
• Understanding of executive positioning in top-tier media (Bloomberg, Reuters, Cointelegraph, CoinDesk etc.)
• Proven ability to oversee social strategies, community ecosystems, and trader UGC pipelines (for CFD and Web3/Crypto audiences will be a strong plus)
• Mastery of global financial promotion rules (FCA, CySEC, ASIC, VARA) and risk disclaimer standards
• Proficiency in media monitoring tools and analytics to quantify SoV, sentiment, campaign lift, and ROI
• Experience in providing EXPOs and deep knowledge of media support 
• Ability scaling multi-market campaigns combining enterprise AI translation tools with human workflows across regions
• Crisis Composure: Calm, decisive execution during PR crises, market volatility, or sentiment dips to protect brand reputation
• Cross-Departmental Synergy: Proven track record of aligning bold creative vision with strict Legal/Compliance frameworks and fast-paced BD sales cycles

Will be a plus

• Experience in FinTech, CFD/Forex, Crypto
• Track record of driving high-ROI activations for global sports/F1 partnerships (contract rights, co-branded campaigns, VIP hospitality, EMV calculation)

We offer

• Opportunity to directly drive and influence on Brand architecture, integrating top-tier CDPs, CRMs, DWH environments within our product, and advanced attribution systems across both regulated CFD brokerages, fast-paced Crypto and Web3 businesses lines with full autonomy and zero micromanagement
• High-Impact leadership — ownership and impact on PR, SMM processes within multi-markets areas, direct reporting to the Head of Marketing, and full autonomy to scale the core engine room of our global marketing department
• Work on global mobile products across multiple international markets
• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company's approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear, and related expenses)

Requirements hard skills

Global Brand Architecture & Strategy: 7+ years of progressive brand leadership and creative direction in Fintech, CFD/Forex brokerages, Crypto, or high-growth global platforms, with proven experience managing multi-product brand identities.

Tier-1 Sports & F1 Sponsorship Activation: Track record of driving high-ROI activations for global sports sponsorships (e.g., Formula 1, global football leagues, combat sports)—including contract rights management, co-branded campaign production, VIP hospitality integration, and Earned Media Value (EMV) calculation.

Creative Studio & Production Operations: Deep expertise in managing high-volume internal creative studios (Graphic, Motion, Video) using modern design systems, Digital Asset Management (DAM) platforms, and strict SLA production workflows in Jira/Asana.

360° PR & Executive Communications: Strategic command of global financial and crypto PR, media relations, crisis management, and executive thought-leadership positioning across top-tier outlets (Bloomberg, Reuters, Cointelegraph, CoinDesk).

AI-Powered Global Localization: Experience scaling multi-market campaigns by integrating enterprise AI translation tools with human localization workflows to accelerate time-to-market across 20+ regions while maintaining cultural nuance.

Multi-Vertical SMM & Community Governance: Proven ability to oversee social media strategy, community ecosystems, and trader-driven UGC pipelines tailored to both traditional CFD traders and Web3/Crypto communities.

Financial Marketing Compliance: Mastery of global financial promotion regulations (e.g., FCA, CySEC, ASIC, VARA) to ensure all global creative campaigns, PR statements, and sponsorship branding strictly adhere to regulatory guidelines and risk disclaimers.

Brand Measurement & Analytics: Proficiency with brand tracking tools, media monitoring platforms (Meltwater, Brandwatch, Cision), and web analytics to quantify Share of Voice (SoV), brand sentiment, campaign lift, and sponsorship ROI.

Requirements soft skills

Executive Leadership & "Lead of Leads" Vision: Proven ability to manage, inspire, and develop mid-level leaders (7 L4 Leads). You excel at setting strategic direction, delegating ownership, establishing macro OKRs, and building an autonomous, high-accountability team culture without micromanagement.

Creative & Commercial Pragmatism: Rare balance between high-level aesthetic vision and performance-driven business reality. You understand how pure brand storytelling and tier-1 sports sponsorships directly support performance marketing, client acquisition, and bottom-line revenue.

C-Suite Influence & Executive Diplomacy: Outstanding communication and presentation skills to interface with C-level executives, board members, and external partners (e.g., F1 teams, sports agencies). You can defend bold creative initiatives with hard commercial data.

Global Mindset & Cultural Sensitivity: Deep awareness of cultural nuances, regional marketing dynamics, and international consumer behaviors across diverse territories (SEA, LATAM, MENA, Europe), ensuring campaigns resonate locally without diluting global brand equity.

Crisis Composure & Reputation Resilience: Calm, decisive demeanor during high-stakes PR crises, market volatility events, or brand sentiment dips. You move quickly to protect company reputation with clear messaging and strategic poise.

Cross-Departmental Collaboration: Exceptional knack for building bridges between naturally conflicting priorities—aligning bold creative initiatives with rigid Legal/Compliance boundaries and fast-paced BD sales cycles.

Responsibilities

7-Directorate Oversight: Direct, mentor, and empower seven specialized L4 Team Leads (PR CFD/Crypto, SMM CFD/Crypto, Sponsorships, Creative/Production, Localization), fostering cross-functional excellence, high retention, and clear accountability.

Global Brand Architecture: Own and protect global brand guidelines, visual identity, and tone of voice across both CFD and Crypto verticals, ensuring consistency across web, mobile, ad campaigns, and external communications.

Strategic Planning & Budget Management: Translate business objectives into long-term brand equity goals; manage multi-million dollar annual budgets for creative production, PR agencies, sponsorship activations, and global localization.

Sponsorship Portfolio Commercialization: Drive 360-degree activation strategies for Formula 1 and major sports partnerships, ensuring 100% contract fulfillment and maximum commercial return on investment.

Co-Branded Campaign Execution: Oversee the production of global co-branded advertising, exclusive social content, fan engagement initiatives, and PR hooks leveraging F1/sports IP.

VIP & Rights Activation: Partner with BD and Executive teams to design premium VIP partner hospitality experiences, athlete appearances, and exclusive promotional events.

Multi-Vertical PR Strategy: Direct CFD and Crypto PR leads in executing proactive global media strategies that secure regular coverage in top-tier financial, tech, and web3 publications (e.g., Bloomberg, Reuters, Cointelegraph).

C-Suite Thought Leadership: Position company executives and market analysts as authoritative voices in global financial media through keynotes, op-eds, podcasts, and expert commentary.

Reputation & Crisis Communications: Serve as the ultimate brand guardian during high-stakes market events, regulatory changes, or PR crises, ensuring fast, compliant, and strategic messaging.

High-Output Studio Operations: Oversee internal Creative & Production teams (Graphic, Motion, Video), implementing Jira production queues, DAM systems, and strict SLAs to support performance marketing, BD, and product needs.

High-Impact Video & Campaign Production: Guide the direction of hero brand films, commercial shoots, product explainer videos, and social video assets to ensure top-tier cinematic quality and high conversion efficiency.

Cross-Departmental SLA Governance: Establish clear intake protocols and SLAs for performance design, ensuring creative assets are delivered on time without compromising visual quality or brand integrity.

Global Expansion & Adaptation: Lead the Localization team in adapting brand messaging, press releases, product copy, and marketing assets across 20+ languages and target regions.

AI & Workflow Automation: Implement hybrid AI translation tools integrated with human expert review to accelerate global campaign time-to-market while guaranteeing strict cultural and regulatory accuracy.

Cross-Platform Social Strategy: Direct global CFD and Crypto SMM teams in building high-reach, highly engaged social ecosystems across X/Twitter, Telegram, YouTube, Instagram, TikTok, and LinkedIn.

Trader UGC & Community Activations: Guide the creation of continuous trader-led UGC pipelines, regional meetups, and digital events that generate authentic social proof and lower customer acquisition costs.

Regulatory Compliance Enforcement: Partner closely with Legal and Compliance teams to guarantee all global creative assets, PR releases, and sponsorship collateral strictly adhere to global financial advertising rules and risk warnings.

Brand Health & ROI Tracking: Establish frameworks to track Share of Voice (SoV), brand sentiment, Earned Media Value (EMV), and campaign lift to demonstrate tangible business value to executive leadership.