Senior Social Media Manager
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 10h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 9d ago
The date the source published, not the day we noticed it (2026-09-25). Last seen at its source 1h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Malta
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $1,388–1,938/mo
Middle 50% of 10 listings that do state pay — Content & Media · all levels · EMEA · USD/month. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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bamboohr employer's own board first seen 10h ago · last seen 1h ago
The listing
Senior Social Media Manager
We are looking for a creative and highly organised Senior Social Media Manager to lead our digital marketing and audience growth across PlayersBest and our portfolio of digital assets.
You will be responsible for developing and executing digital marketing strategies, growing audiences organically, managing social media channels, creating engaging content, building online communities and optimising performance across multiple platforms.
This is a hands-on role suited to someone with strong experience in affiliate marketing, iGaming, sports and online entertainment, who understands how to build audiences, identify trends and turn major events and opportunities into engaging digital content.
Key Responsibilities:
- Develop and execute digital marketing strategies aligned with company and brand goals.
- Lead the organic growth strategy across multiple brands and digital assets.
- Own and manage social media channels including X, Facebook, Instagram, YouTube and TikTok.
- Develop and manage content calendars across multiple platforms and brands.
- Create engaging copy and content tailored to different audiences and platforms.
- Plan and execute content around major sports events, iGaming events, entertainment and relevant cultural moments.
- Create reactive and real-time content around trends, news and live events.
- Identify and use trends, virality tactics and A/B testing to maximise reach and engagement.
- Develop creative briefs and coordinate with design and content teams where required.
- Request and repurpose clips from live streams and other content for digital channels.
- Build and manage online communities across relevant platforms, including Discord.
- Monitor social channels, moderate discussions and respond to comments and messages.
- Monitor competitors, trends and audience behaviour to identify new opportunities for growth.
- Work closely with content, design, media, marketing and other teams to ensure campaigns and content are relevant and delivered on time.
- Track and analyse digital and social media performance and continuously optimise strategy.
- Share actionable insights and recommendations with internal teams to drive growth and performance.
Qualifications & Skills
- Proven experience in digital marketing, social media, content marketing or audience growth.
- Experience within affiliate marketing, iGaming, sportsbook, sports media, entertainment or a similar digital environment.
- Strong hands-on experience across Instagram, TikTok, X, Facebook and YouTube.
- Proven ability to grow audiences organically and increase engagement.
- Strong understanding of social media trends, viral content and community engagement.
- Experience creating or coordinating short-form video, graphics, images and other digital content.
- Strong writing, communication and creative storytelling skills.
- Excellent organisational skills, with the ability to manage multiple brands, platforms and content calendars.
- Experience using digital and social media analytics to measure and improve performance.
- Knowledge of live streaming platforms such as Twitch or Kick is a plus.
- Understanding of online slots, sports betting and gaming culture is a plus.
- Ability to work in a fast-paced environment and proactively identify new growth opportunities.
- Strong interest in sports, iGaming, entertainment and internet culture.
Success in the Role
- Consistent organic audience growth across digital and social channels.
- Increased engagement and community participation.
- Strong, timely content around major events and trending topics.
- Increased visibility and recognition across PlayersBest brands.
- Continuous testing and optimisation of digital content and campaigns.
- Clear, measurable contribution to audience and brand growth.