B2C Operations CRM and Product Manager
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 11h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 47d ago
The date the source published, not the day we noticed it (2026-08-18). Last seen at its source 1h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Canada
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $148.2k–214.7k/yr
Middle 50% of 45 listings that do state pay — Product · all levels · Canada · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
bamboohr employer's own board first seen 11h ago · last seen 1h ago
The listing
Industry: Social Casino / iGaming / Computer Games
About the Role
High 5 Games is seeking a highly driven, data-obsessed B2C Operations CRM & Product Manager to lead and scale our player engagement, retention, and growth strategies.
In this role, you will bridge the gap between high-level growth strategy, campaign execution, and operations. You will own the end-to-end player communication lifecycle, from onboarding and conversion to VIP loyalty and reactivation. You will utilize inhouse marketing automation tools, A/B testing, and deep data analytics. If you thrive in an ad-hoc fast-paced environment and love building scalable CRM strategies that drive real business growth, we want to hear from you.
Key Responsibilities
CRM & Lifecycle Operations
- Strategy & Execution: Design and coordinate the development and deployment of multi-channel CRM campaigns (In-App Messaging, Push Notifications, Email, SMS) aimed at driving player acquisition, retention, monetization, and reactivation.
- Customer Journey Mapping: Design and optimize automated player journeys (onboarding, conversion flows, VIP loyalty tracks, and win-back sequences) through data-backed experimentation.
- Database Hygiene & Segmentation: Lead the entire database workflow—from identifying target player segments and cleaning data to maintaining contact database accuracy and proper segmentation.
Growth & Lifecycle Optimization
- Growth Initiatives: Partner with Marketing, Product, and Data Science teams to design growth tactics, rewards, incentives, and promotional mechanics tailored for social casino players.
- A/B Testing & Experimentation: Rigorously test campaign creative, copy, timing, coin/bonus offers, and segmentation to maximize Open Rates, CTRs, and In-App Purchases (IAP).
- Copywriting & Creative Messaging: Draft compelling, compliant, and high-converting campaign copy that simplifies complex game mechanics/promotions and engages casino players.
Performance, Analytics & Reporting
- Data-Driven Insights: Analyze player behavioral data, cohort trends, and campaign metrics to uncover actionable insights that improve lifetime value and reduce churn.
- KPI Tracking: Define, monitor, and present key performance indicators (Open Rates, Conversion Rates, ARPU, Retention Rates, ROI) in weekly, monthly, and quarterly reports for leadership.
- Operational Alignment: Coordinate cross functionally across data team, design, customer support and product teams to ensure seamless execution of live operational events and promotions.
Requirements
Experience & Qualifications
- Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- Experience: 3+ years of experience in digital marketing, with a heavy emphasis on CRM, growth hacking, or lifecycle marketing (preferably in Social Casino, iGaming or Crypto ecosystems).
- CRM Tools: Hands-on experience with mobile marketing platforms and CRM/automation tools (e.g., Salesforce or similar).
- Analytical Skills: Strong proficiency in marketing analytics, BI tools (e.g., Tableau, Looker), and data analysis (Excel/SQL is a plus) to measure campaign ROI and player behavior.
Skills & Competencies
- Deep understanding of B2C operations, CRM principles, retention loops, and player monetization strategies.
- Excellent copywriting and communication skills with the ability to turn data into compelling player messaging.
- Detail-oriented project management skills with the ability to manage multiple complex campaigns simultaneously.
- Location: Remote / Work from Home
High 5 Games is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. If your experience looks a little different from what we’ve identified but you are passionate about joining our organization, we encourage you to apply.