Head of Demand Generation
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 2d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 5d ago
The date the source published, not the day we noticed it (2026-10-05). Last seen at its source 2h ago.
We have tracked this listing since 5 Oct 2026 (5 days). The employer's own board has carried it every time we have read it, most recently 2 hours ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $152.2k–226.1k/yr
Middle 50% of 491 listings that do state pay — Sales & Marketing · Head · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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Ashby employer's own board first seen 5d ago · last seen 2h ago
The listing
Our Mission and Opportunity
Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.
Our Team
Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.
Who You Are
You're someone who can walk into a running function and tell, quickly, what's actually working versus what's just familiar — and you act on that distinction instead of leaving it in place out of politeness. You build with AI rather than just directing others to use it: your own workflows for content, scoring, and outbound have already changed shape around agentic tools, and you have a real point of view on where AI search and signal-based marketing are taking the discipline next. You hold a high bar for what “good” looks like, including for a team you inherited rather than hired, and you'd rather have a hard conversation early than let underperformance run quietly.
What You'll Do / Scope of Work
Own the demand generation function's pipeline and revenue number, budget, and existing team from day one.
Diagnose the current channel mix and team within the first 60–90 days, and make the call on what to keep, retool, or retire.
Shift the function's measurement and programs from a legacy MQL/form-fill model toward signal- and intent-based marketing.
Launch at least one channel beyond what's already working — GEO/AEO, dark social, community-led growth, or agentic outbound.
Embed AI and agentic tooling into core workflows: content production, lead scoring and routing, outbound sequencing, and reporting.
Partner with Sales leadership on funnel definitions, SLAs, and conversion quality, and report regularly to the CPO on performance and resourcing needs.
What You've Done
Modernized or turned around an existing demand generation function — not only built one from scratch.
Personally used AI or agentic tools to rebuild a marketing workflow, with a specific before/after you can describe.
Launched a channel outside the standard paid/SEO/social mix in the last two years, win or lose.
Carried a pipeline or revenue target and made real budget reallocation calls based on evidence, not instinct alone.
Led a team of specialists or directors, including through a leadership transition.
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to security@mybrightwheel.com. Thank you for helping us keep our applicant community safe.