Lifecycle & Retention Marketing Manager (Ecommerce & Membership)
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 5h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 3d ago
The date the source published, not the day we noticed it (2026-10-07). Last seen at its source 2h ago.
We have tracked this listing since 7 Oct 2026 (3 days). The employer's own board has carried it every time we have read it, most recently 2 hours ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $95k–174.6k/yr
Middle 50% of 2552 listings that do state pay — Sales & Marketing · all levels · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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Ashby employer's own board first seen 3d ago · last seen 2h ago
The listing
We are ARB Interactive, the team behind Modo Casino, one of the top Social+ platforms in the US. Founded in 2022, we've grown to nearly 200 team members and were named one of LinkedIn's 2025 Top 50 Startups in the United States. We move fast, think big, and love bold ideas that push boundaries (and buttons). From new rewards to fresh game mechanics, every challenge is a chance to innovate and have fun doing it. Our culture is collaborative, curious, and full of laughter because great ideas grow best between coffee, code, and a few epic high-fives.
About PCH
PCH runs a growing commerce, membership, and sweepstakes platform. Customers engage with us across shopping, membership, rewards, and sweepstakes, which gives us a lot of room to build personalized customer journeys. Lifecycle marketing is one of the main ways we grow conversion, repeat purchase, membership, and lifetime value.
Role Summary
You'll own lifecycle and retention marketing across email, SMS, and membership communications. You'll do both the strategy and the hands-on work. You'll own what happens after a customer registers. Do they make a first purchase? Become a member? Buy again? Stay? Come back after lapsing? We measure this role by those outcomes, not by sends, opens, or clicks.
What You’ll Do
Own the lifecycle roadmap. Find the biggest opportunities across the customer journey and bring them to the team, rather than waiting for someone to hand you a brief.
Build and optimize automated flows directly in Klaviyo. That includes trigger and event logic, segmentation, entry/exit and suppression rules, coordinating email and SMS, and personalization.
Build behavior-based segments by lifecycle stage, purchase history, membership status, engagement, and customer value.
Run membership programs: onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades.
Run a steady testing program. Every test starts with a hypothesis and a target KPI, and ends with documented learnings and a next step.
Own the campaign calendar and QA process, especially during high-volume promotional periods and sweepstakes deadlines.
Own lifecycle reporting. Connect CRM activity to conversion, repeat purchase, retention, churn, reactivation, and LTV.
In Your First 90 Days
You'll audit our current lifecycle and Klaviyo setup and map the customer journey. You'll also set baseline KPIs, launch or improve the highest-priority evergreen flows, and show measurable progress on at least one major conversion or retention metric.
What You Bring
5+ years in lifecycle, CRM, retention, or ecommerce marketing
Deep hands-on Klaviyo experience, including building complex flows from strategy through implementation
Email and SMS experience in an ecommerce and/or subscription/membership business
A track record of measurably improving retention, repeat purchase, conversion, churn, or LTV
Strong analytical skills and experience running structured A/B tests
Shopify or Shopify Plus experience
Excellent attention to detail and QA discipline
The ability to work independently and drive your own priorities
Nice to Have
Experience in sweepstakes, rewards, loyalty, or promotional ecommerce. Experience with membership platforms such as Appstle, Skio, or Recharge. Experience with CRM migrations or building a Klaviyo program from scratch, and with Meta audience activation from CRM data.
This Role Is Not
A newsletter or email production role, or a strategy-only role that hands implementation to agencies. This is an ownership role.
ARB Interactive uses AI-assisted tools as part of our recruitment process, including skills matching, assessments, and interview note-taking. These tools help our talent team work efficiently and provide a consistent experience across candidates. All hiring decisions are made by our human recruitment and hiring team — AI tools assist, but do not determine, outcomes. Candidate information processed through these tools is handled in accordance with our Privacy Policy. If you have questions about our process or wish to request an accommodation, please contact recruiting@arbinteractive.com.
Diversity Commitment: We are focused on building a diverse and inclusive team. We welcome people of all backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Important Security Notice: Our recruitment team will only contact candidates through official channels using @arbinteractive.com email addresses and via our recruiting platform, Ashby. If you find a position on a third party careers page (LinkedIn, Indeed, etc.), the job posting will redirect you to our careers page (https://jobs.ashbyhq.com/arb-interactive) to begin your application. We will never request payment, banking information, or personal identification details during the application process.
If you're ever uncertain about the legitimacy of communication claiming to be from our company, please forward it to recruiting@arbinteractive.com for verification before responding or clicking any links.