Sr. Marketing Operations Manager
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 83d ago
The date the source published, not the day we noticed it (2026-07-20). Last seen at its source 3h ago.
We have tracked this listing since 9 Oct 2026 (1 days). The employer's own board has carried it every time we have read it, most recently 3 hours ago.
Is it remote?
Boston, MA - Remote Considered
That is the location the employer filed this posting under. Quoted as written — we do not re-word the source's own location.
Who may apply?
Boston
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $105k–155k/yr
Middle 50% of 237 listings that do state pay — Sales & Marketing · Manager · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
Greenhouse employer's own board first seen 1d ago · last seen 3h ago
The listing
About the Role
We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.
The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership.
Responsibilities
Marketing Infrastructure & Tech Stack
- Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more
- Evaluate, onboard, and integrate new tools as the business scales
- Maintain data integrity across all systems: deduplication, normalization, and routing logic
- Document all processes, workflows, and system configurations
- Partner with IT and Security on procurement, SSO, and data compliance requirements
Lead Scoring & MQL Management
- Design, implement, and iterate on behavioral and demographic MQL scoring models
- Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL
- Build and maintain lead routing and assignment rules in partnership with Sales Ops
- Monitor score decay, conversion rates, and funnel velocity — optimize continuously
- Establish SLAs between Marketing and Sales for lead follow-up and feedback loops
System Integrations
- Own the MAP-to-CRM integration (Marketo or HubSpot) and ensure bi-directional sync reliability
- Manage integrations with third-party tools: intent platforms (6sense, Bombora), enrichment (Clearbit, ZoomInfo), chat, webinar, and events tech
- Partner with RevOps on attribution modeling and multi-touch reporting
- Troubleshoot and resolve integration failures and data sync issues proactively
Reporting & Analytics
- Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics
- Own marketing's relationship with the data warehouse — work with BI/Data teams to ensure clean marketing data feeds
- Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity
- Support quarterly business reviews with pipeline attribution analysis
Campaign Operations
- Partner with Demand Gen to build, QA, and deploy campaigns across email, paid, and lifecycle channels
- Own email deliverability, list hygiene, and database health
- Manage operational compliance: CAN-SPAM, GDPR, CCPA opt-in/out workflows
Requirements
- 5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS
- Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM
- Hands-on experience building or significantly rebuilding an MQL scoring model
- Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies
- Experience managing complex MAP-to-CRM integrations and third-party tool connections
- Comfortable with SQL or working alongside data/BI teams to pull and validate data
- Highly organized and process-driven — you document everything
- Strong communicator who can translate technical concepts for non-technical stakeholders
- Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience
Nice to Have
- Experience building a marketing tech stack from an early or mid-stage starting point
- Familiarity with intent data platforms (6sense, Bombora, G2)
- Experience with ABM program operations
- Working knowledge of data warehouses (Snowflake, BigQuery) and BI tools (Looker, Tableau)
- Prior experience at a cybersecurity company