Web & CRM Marketing Manager - FTC 6 Months
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 8h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 3d ago
The date the source published, not the day we noticed it (2026-10-08). Last seen at its source 2h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
United Kingdom
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay £55k–107.5k/yr
Middle 50% of 41 listings that do state pay — Sales & Marketing · all levels · United Kingdom · GBP/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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Workable employer's own board first seen 9h ago · last seen 2h ago
The listing
About the role
The Web & CRM Marketing Manager is responsible for supporting player acquisition and engagement through owned Team17 channels (e.g. web & email). They collaborate with the wider Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and support Go-To-Market strategies for our games.
Day to day, the role takes hands-on ownership of Team17 web, email and database activities so experience and skills within a web, CMS, and email marketing environment is essential.
Requirements
Role Responsibilities
- Websites / Web pages – Lead web planning and execution, including web updates, managing the CMS and UX optimisation, to ensure key title beats are maximised and content is on-brand.
- Email - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
- CRM- Manage and optimise CRM workflows to enhance player lifecycle engagement and retention.
- Planning - Define and deliver digital marketing campaigns across our own channels in-line with title objectives, target audiences, and budgets
- Launch set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through our channels/ or via our partners.
- Optimisation – Partner with the Performance team to share learnings across our channels and optimisation campaigns / web pages/ creative accordingly.
- Reporting & Insights – Channel KPIs into actionable insights and recommendations to improve marketing ROI.
- Creative - Provide clear and timely creative briefs that incorporate best-practice.
- Legal & Data Compliance – Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activity meets GDRP and data privacy regulations.
Technical Skills & Experience
- Hands-on web experience, leading web campaigns and managing the CMS and analytics. Hubspot or similar experience required.
- Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.
- CRM - Strong understanding of CRM principles, systems, and customer segmentation strategies.
- Tools - Experience with Hubspot or similar platforms delivering web, CMS, CRM and hosting solutions.
- GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus.
- Videogames ecosystem - Passion for video games and understanding of gaming communities is desirable.
- Creative - Understands creative best practice across web and email assets.
- Privacy - Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing.
People Skills
- Project management skills and ability to manage competing priorities.
- Relationship and stakeholder management across internal & external partners (games studios a bonus).
- Analytical and commercial, with the ability to turn data into recommendations.
- Clear communicator, able to brief partners effectively and champion the function.