Marketing Optimization Lead

Key Responsibilities 

Marketing Process Optimization and Operating Rhythm 

• Own and continuously improve the AIS marketing operating rhythm, ensuring seamless execution and consistent cadence across all key activities 

• Design and embed standard work and best practice processes that reduce friction and enable the marketing team to focus on high impact work 

• Lead the annual marketing planning process across the AIS segment, coordinating timelines, templates, and cross functional alignment 

• Identify and implement opportunities to streamline or improve marketing workflows in partnership with the Associate Director 

New Product Introduction (NPI) Management 

• Manage the NPI process for AIS Marketing, ensuring new product launches are coordinated and executed in alignment with go to market timelines 

• Maintain NPI standard work, templates, and governance frameworks that enable consistent, high quality product introductions 

• Partner with Product Management, Sales, and Medical Education to ensure marketing readiness at each NPI milestone 

Marketing Education and Capability Building 

• Champion marketing education delivery across the AIS team, ensuring marketers have access to the skills and tools to perform at a high level 

• Manage and maximize the value of marketing licences, memberships, and learning platforms, keeping the team aware of and actively using available opportunities 

• Curate regular learning content and best practice resources to keep the marketing team current and informed 

AI Use Case Champion 

• Serve as the AIS Marketing Operations champion for AI and emerging marketing technology, driving awareness and adoption across the function 

• Identify, pilot, and scale high value AI use cases that improve marketing productivity, content quality, or decision making 

• Stay current on relevant AI developments and bring recommendations to the Associate Director on where technology can create advantage 

Compliance and Ad Hoc Support 

• Provide light support to the compliance function as needed, including assistance with AST workflows and related tasks during peak periods 

• Lead or contribute to ad hoc projects that support the broader marketing function and the businesses we serve 

Required Qualifications:

• Bachelor's Degree in Marketing, Business, or a related field 

• 5+ years of experience in marketing, marketing operations, or a related role, ideally within healthcare or life sciences 

• Demonstrated experience building or improving marketing processes, planning frameworks, or operating rhythms 

• Strong project management skills with the ability to manage multiple workstreams and deliver on time 

• Excellent communication and stakeholder management skills; comfortable presenting to senior leaders 

• Proficiency in Microsoft Office Suite; familiarity with marketing or project management platforms 

Preferred Qualifications:

• Experience championing AI tools or emerging marketing technology within a team or organization 

• Familiarity with NPI processes, learning platforms, or capability development programs 

• Working knowledge of GE HealthCare's Aggregate Spend Tool (AST) or similar compliance systems 

• Experience working in a matrixed global organization 

Core Competencies 

• Process Excellence: builds scalable, repeatable systems that raise performance across the team 

• Strategic Thinking: connects operational detail to broader marketing and business objectives 

• Collaboration and Influence: works effectively across functions and levels without direct authority 

• Learning Orientation: curious and committed to growing both self and others 

• Execution Discipline: delivers consistently against plans, timelines, and quality standards 

• Innovation Mindset: embraces AI and new tools to drive continuous improvement