Senior Growth Strategist

Advantage HQ sits at the intersection of performance marketing and creator-driven growth.

We manage more than $850 million in annual media spend across Meta, TikTok, and YouTube, run 80,000+ creator partnerships every month across a network of 400,000+ influencers, and use Meteoric AI, our proprietary intelligence platform, to power discovery, outreach, whitelisting, and creative decision-making at scale.

We are trusted by more than 200 high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, strategists, analysts, and creatives drives meaningful bottom-line impact through performance creative, paid media, influencer marketing, and conversion optimization.

Advantage HQ is not just an agency. We are a scalable growth platform with a proven track record, an ambitious team, and a culture built for A-players.

The Role

We are looking for a Senior Growth Strategist to own the growth, performance, and strategic direction of a portfolio of high-growth consumer brands.

You will be expected to understand each client’s business, identify the highest-leverage growth opportunities, and mobilize a cross-functional team to execute against them.

Working across paid media, creative strategy, influencer marketing, offers, funnels, and conversion optimization, you will turn fragmented marketing activities into a focused and executable growth strategy.

You will lead cross-functional growth pods, partner directly with founders and senior marketing leaders, and make sure the right decisions are made quickly. When performance is strong, you will identify how to scale it. When performance falls behind, you will diagnose the issue, build the recovery plan, and drive it through to execution.

Success in this role means your clients grow, your relationships compound, and the teams around you consistently operate at a higher level.

What You Will Own

Client Growth Strategy

• Own the growth strategy for a portfolio of high-growth DTC brands.
• Develop a deep understanding of each client’s business model, economics, customer, products, positioning, and competitive landscape.
• Translate business goals into actionable growth roadmaps across paid media, creative, creators, offers, funnels, and conversion optimization.
• Identify the highest-leverage initiatives that can materially improve revenue, customer acquisition, profitability, and scale.
• Build quarterly growth plans with ambitious targets, clear priorities, and measurable outcomes.
• Continuously evolve the strategy based on performance data, customer insights, creative learnings, and changes in the market.

Performance and Commercial Outcomes

• Take direct ownership of client performance, retention, and portfolio growth.
• Identify opportunities to profitably increase media spend, expand into new channels, improve monetization, and deepen the client relationship.
• Understand the commercial mechanics behind growth, including CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
• Turn complex performance data into clear decisions and decisive actions.
• Challenge assumptions, surface risks early, and prevent accounts from drifting without a strategy.
• Success will be measured by outcomes, not by the number of meetings held or reports delivered.

Cross-Functional Pod Leadership

• Lead cross-functional growth pods spanning paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization.
• Create clarity around the strategy, priorities, responsibilities, and next actions for every client.
• Run high-quality weekly growth meetings focused on performance, decisions, accountability, and removing blockers.
• Ensure that the team is not merely completing tasks, but executing against a coherent growth thesis.
• Raise the quality and speed of thinking across the pod.
• Hold team members accountable while creating an environment in which strong operators can do their best work.
• You may not directly manage every person in the pod, but you will be responsible for aligning them and driving the collective output.

Testing and Growth Execution

• Build a consistent pipeline of high-impact tests across creative, paid media, offers, landing pages, funnels, and creator-led acquisition.
• Increase testing velocity without sacrificing strategic quality.
• Partner with creative strategists to translate customer insights and performance data into stronger concepts, angles, hooks, and formats.
• Partner with paid media teams to improve campaign structure, budget allocation, scaling decisions, and overall efficiency.
• Work with influencer and creator teams to identify opportunities for high-performing content, whitelisting, and scalable creator partnerships.
• Ensure that successful tests are scaled quickly and unsuccessful tests generate useful learnings.
• Eliminate bottlenecks. Nothing important should sit idle because ownership is unclear or a decision has not been made.

Client Leadership

• Become a trusted strategic partner to founders, executives, and senior marketing leaders.
• Lead client conversations with clarity, confidence, commercial judgment, and a strong point of view.
• Communicate proactively, particularly when performance changes, risks emerge, or a significant opportunity is identified.
• Deliver sharp weekly updates that explain what happened, why it happened, what the team is doing, and what comes next.
• Lead monthly and quarterly reviews that create conviction in the strategy rather than simply recapping historical performance.

Strategic Communication

• Ensure clients and internal leadership always understand where performance stands, what matters most, and what actions are being taken.
• Present strategies in a way that is commercially compelling, analytically grounded, and easy to act on.
• Communicate with urgency and precision. Avoid vague updates, unnecessary complexity, and reporting that does not lead to decisions.
• Share winning strategies, patterns, and learnings across the organization so that every pod benefits from what is working.

What We Are Looking For

• 5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a closely related discipline.
• Proven experience owning growth outcomes for meaningful DTC or consumer brand portfolios.
• A strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization.
• Experience working with significant advertising budgets and making commercially important decisions.
• The ability to interpret performance data and convert it into clear strategic actions.
• Strong knowledge of metrics such as CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.
• Experience leading cross-functional teams or pods in a fast-moving environment.
• Confidence working directly with founders, executives, and senior client stakeholders.
• A track record of retaining and growing client relationships through strong thinking and execution.
• Exceptional written and verbal communication skills.
• A high degree of ownership, urgency, judgment, and personal accountability.

Ideal Experience

• Experience working with high-growth DTC brands across beauty, wellness, health, lifestyle, consumer subscriptions, or e-commerce.