Influencer Marketing Specialist

Location: Remote — Anywhere in the USA
Company: Seeking.com
Department: Marketing
Reports To: Marketing Manager
Type: Full-Time, Exempt
Compensation: $55,000 – $75,000 annually (based on experience)

Seeking.com is the world’s largest premium dating platform. Our business is as much data science and AI as it is storytelling, creative execution, and the science of human connection. We are rapidly expanding our marketing organization across Digital Marketing, Creative, Social Media, Brand, Content Production, Public Relations, and Growth.

Influencer marketing plays an increasingly important role in how we build brand awareness, create authentic storytelling, and engage new audiences. We’re looking for someone who understands creator culture, enjoys building relationships, and thrives in a fast-moving environment where trends, campaigns, and partnerships evolve quickly.

The Role
We’re looking for an Influencer Marketing Specialist to take full ownership of Seeking’s influencer and creator marketing initiatives, driving partnerships, managing campaigns, and overseeing the day-to-day operations of our influencer marketing efforts.

This role will take full ownership of the influencer lifecycle, from sourcing and securing targeted creators to leading negotiations, managing relationships, executing campaigns, coordinating deliverables, and supporting influencer events. This includes overseeing paid and organic UGC initiatives, independently managing the negotiation process from initial outreach through contract execution, and collaborating with talent managers, agencies, photographers, videographers, and internal teams. 

The ideal candidate is highly organized, proactive, relationship-driven, and passionate about influencer marketing, creator culture, and social media trends. They must be able to take full ownership of initiatives from concept through execution, independently managing timelines, budgets, relationships, and deliverables to ensure successful campaign execution.

Influencer marketing is one of the most important and effective parts of our marketing strategy, offering an authentic way to connect with consumers and drive brand discovery. With the largest budget within the Marketing Department, this role plays a critical part in driving business growth and maximizing return on investment. This position will lead efforts to scale our influencer marketing program by building long-term creator partnerships, executing impactful campaigns, supporting experiential activations, and ensuring every partnership delivers measurable business value.

As a brand that operates in a sometimes controversial space, we need someone who is comfortable navigating public perceptions, understands the challenges and opportunities that come with marketing a polarizing brand, and can confidently identify, pitch, and secure creators who align with our positioning. The ideal candidate will approach these challenges strategically and creatively, turning potential barriers into opportunities for meaningful partnerships and brand growth.

• Own the end-to-end influencer recruitment process, from identifying and evaluating creators to negotiating and securing partnerships and managing long-term relationships.
• Independently source, vet, and recruit influencers, UGC creators, ambassadors, and content partners across TikTok, Instagram, YouTube, Pinterest and emerging platforms.
• Build and manage a strong pipeline of influencers and UGC creators aligned with Seeking's brand, target audiences, and marketing objectives.
• Lead influencer outreach, briefs, pitches, relationship development, and partnership negotiations.
• Identify and secure high-value brand aligned creators in all tiers, including emerging talent, established influencers, and larger-scale personalities.
• Develop long-term creator partnerships that extend beyond individual campaigns and support ongoing brand initiatives.
• Continuously evaluate creator quality, audience demographics, engagement, and historical performance to inform partnership decisions.

Influencer Campaign Management & Execution

• Independently own and execute influencer marketing campaigns from initial planning and creator selection through launch, reporting, and optimization.
• Develop influencer campaign concepts, partnership ideas, and activation opportunities that support broader marketing objectives.
• Translate campaign goals into actionable influencer plans, creator briefs, deliverables, and execution timelines.
• Manage multiple influencer campaigns simultaneously, ensuring deadlines, deliverables, budgets, and quality expectations are met.
• Oversee creator content development, feedback, approvals, posting schedules, and campaign execution.
• Proactively identify and resolve campaign challenges without requiring constant oversight.
• Ensure influencer campaigns are aligned with Seeking's brand positioning, creative direction, and marketing priorities.
• Take accountability for campaign execution and performance, identifying opportunities to improve results.
• Manage campaign timelines and project schedules.

Influencer Partnerships, Negotiations & Agency Management

• Lead negotiations with influencers, talent managers, and agencies to secure competitive rates and favorable partnership terms.
• Own day-to-day relationships with influencer agencies and talent management partners.
• Evaluate creator proposals, partnership opportunities, pricing, and anticipated value.
• Negotiate content deliverables, exclusivity, usage rights, licensing, and partnership terms in collaboration with appropriate internal teams.
• Manage agency performance, ensuring external partners deliver against campaign objectives, budgets, and timelines.
• Identify opportunities to negotiate more efficient deals, establish recurring partnerships, and maximize the value of influencer investments.
• Build strong industry relationships and proactively bring new talent and partnership opportunities to Seeking.

• Manage allocated influencer marketing budgets, ensuring campaigns are executed efficiently and within approved spending limits.
• Evaluate creator pricing, negotiate costs, and recommend how to allocate budgets across partnerships.
• Oversee the influencer contracting process in collaboration with internal stakeholders and legal partners.
• Manage partnership agreements, payment schedules, invoices, usage rights, and licensing documentation.
• Own and continuously improve influencer databases, campaign tracking systems, and creator relationship management processes.
• Develop efficient workflows for creator outreach, onboarding, campaign execution, reporting, and renewals.
• Maintain clear visibility into active partnerships, financial commitments, deliverables, and campaign status.
• Creating and maintaining documented processes and workflows

Social Productions, Activations & Events

• Support the planning and execution of influencer events, brand activations, experiential campaigns, pop-ups, and creator experiences.
• Coordinate influencer attendance and travel logistics when applicable.
• Manage creator itineraries for events and productions.