Founding Product Marketing & Growth Lead
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 11d ago
The date the source published, not the day we noticed it (2026-10-22). Last seen at its source 5h ago.
We have tracked this listing since 22 Oct 2026 (11 days). The employer's own board has carried it every time we have read it, most recently 5 hours ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
India
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay A$1,888–2,550/mo
Middle 50% of 28 listings that do state pay — Sales & Marketing · all levels · APAC · AUD/month. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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Workable employer's own board first seen 11d ago · last seen 5h ago
The listing
This role is with one of our portfolio companies.
About the Role
We're looking for a highly creative, product-obsessed Product Marketing & Growth Lead to own how we shows up in the market.
This is not a traditional marketing role. We're looking for someone who can take a complex product, a customer insight, a technical breakthrough, or an interesting industry trend and turn it into content that people genuinely want to read, watch, and share.
You'll work directly with the founders, product, engineering, and design teams to build brand, shape our product narratives, and drive organic growth through compelling storytelling and creative marketing.
We don't want someone who just executes a content calendar. We want someone who figures out what the content calendar should be, challenges conventional B2B marketing, experiments with new formats, and consistently finds ways to make our products and ideas stand out.
What You'll Own
1. Content Strategy & Creative Storytelling
- Own content strategy end-to-end, from identifying interesting ideas to creating, publishing, and distributing content.
- Proactively uncover stories worth telling across our products, customers, research, engineering work, and industry.
- Turn complex AI concepts and technical breakthroughs into simple, engaging, and memorable narratives.
- Create high-quality content across LinkedIn, blogs, product videos, case studies, thought leadership, and other emerging formats.
2. Product Marketing & Positioning
- Develop a deep understanding of products, capabilities, users, and competitive landscape.
- Own product positioning, messaging, and value propositions across our product portfolio.
- Translate product features into compelling stories about the problems we solve and the value we deliver.
3. Brand, Design & Creative Direction
- Partner closely with our design team to translate ideas into high-quality visual content.
- Conceptualize and drive the creation of product videos, animations, carousels, infographics, launch assets, and other creative formats.
4. Organic Growth & Distribution
- Own and grow company's presence across relevant channels, particularly LinkedIn and other platforms where our target audiences engage.
- Think beyond publishing: develop distribution strategies that maximize reach, engagement, and qualified interest.
- Build founder-led and employee-led content programs that amplify our collective expertise.
- Experiment with new channels, communities, partnerships, and content formats.
5. Customer Stories & Market Presence
- Work with customer-facing teams to identify compelling use cases, customer outcomes, and success stories.
- Transform customer insights and measurable results into strong case studies, testimonials, and market-facing narratives.
Requirements
- 3–7 years of experience in product marketing, growth marketing, content strategy, brand, or a related role, ideally at a high-growth technology startup.
- Have experience marketing technical B2B SaaS or AI products.
- Exceptional written communication and storytelling skills. You know how to make complex topics simple, interesting, and memorable.
- Genuine interest in AI, emerging technology, and how new products are changing industries.