Product Marketing Manager - Legal Intake & Orchestration - 11926
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 21d ago
The date the source published, not the day we noticed it (2026-10-12). Last seen at its source just now.
We have tracked this listing since 22 Oct 2026 (11 days). The employer's own board has carried it every time we have read it, most recently just now.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $106k–202.5k/yr
Middle 50% of 665 listings that do state pay — Legal & Compliance · all levels · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
Lever employer's own board first seen 11d ago · last seen just now
The listing
- Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
- Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
- Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
The Impact of a Product Marketing Manager - Legal Intake & Orchestration at Coupa:
Coupa is looking for a Product Marketing Manager to help drive the positioning, go-to-market strategy, and market adoption of our Legal Intake & Orchestration offering, powered by Tonkean.
This role sits at the intersection of product, sales, marketing, customers, analysts, and partners. You’ll become an expert in the challenges facing modern legal departments—from fragmented intake and manual workflows to AI adoption, contract processes, and cross-functional collaboration—and translate those challenges into compelling product stories and go-to-market programs.
We’re looking for someone who understands the legal technology landscape and is also a strong, hands-on product marketer. You should be equally comfortable developing messaging and positioning, building a sales deck, creating and delivering a product demo, briefing an industry analyst, or hosting a webinar for legal operations leaders.
This is a highly cross-functional role with significant ownership and visibility across Coupa and the broader legal technology ecosystem.
What You’ll Do
Product Positioning & Messaging
Content & Sales Enablement
- Product and solution presentations
- Sales decks and pitch materials
- One-pagers and solution briefs
- Battlecards and competitive materials
- Customer-facing presentations
- Website and campaign content
- Product launch materials
- Use-case and industry content
- Equip Sales, Customer Success, Solutions Consulting, and partner teams with the messaging, tools, and training they need to effectively position and sell the offering.
- Develop repeatable storytelling around key legal use cases such as legal intake, matter management, contract processes, self-service, legal service delivery, AI agents, and workflow orchestration.
- Develop compelling product demos that bring key Legal Intake & Orchestration use cases to life.
- Become comfortable demonstrating the product directly to internal and external audiences.
- Work with Product and Solutions teams to create repeatable demo environments, scripts, and narratives.
- Plan and host webinars, virtual events, product launches, customer discussions, and educational sessions.
- Serve as a credible product and market voice with legal operations and legal technology audiences.
- Support and participate in relationships with industry analysts and influencers covering legal technology, enterprise workflow automation, AI, and adjacent markets.
- Develop analyst briefing materials, presentations, product narratives, and supporting content.
- Participate in analyst briefings and inquiries and help communicate Coupa's differentiation and market strategy.
- Support submissions for relevant analyst reports, market assessments, awards, and industry recognition.
- Track market trends and analyst perspectives and translate them into actionable insights for Product, Marketing, and Sales.
- Support go-to-market activities with consulting, technology, implementation, and ecosystem partners.
- Develop joint messaging, presentations, webinars, enablement materials, and other partner-facing assets.
- Help partners understand where Legal Intake & Orchestration fits within the broader legal technology ecosystem and how it complements existing systems such as CLMs, eBilling platforms, matter management systems, and enterprise applications.
- Participate in selected partner meetings, industry events, and joint go-to-market initiatives.
- Develop a deep understanding of legal operations teams, their priorities, technology environments, and buying processes.
- Regularly engage with customers, prospects, Sales, and Customer Success to understand market needs and identify emerging use cases.
- Gather competitive intelligence and maintain clear competitive positioning.
- Identify customer stories, proof points, and use cases that can strengthen our market narrative.
- Bring market feedback back into Product and go-to-market planning.
Product Demos & Webinars
Analyst & Market Relations
Partners & Ecosystem
Customer & Market Intelligence
What You Will Bring to Coupa
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
- Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September) so the entire global team can unplug, step away, and recharge together .
- Birthday Time-Off: Celebrate your day! Coupa provides a paid day off on your birthday or another day of your choice within your birthday month .
- Volunteer Time Off (VTO): Giving back is in our DNA. We offer 40 hours of paid VTO annually to support the community initiatives and volunteer programs you are passionate about .
- Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents .
- Business Travel Protection: Travel with peace of mind. Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel .
- Referral Bonus Program: Share the Coupa experience! Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles .