Lifecycle Marketing Manager
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 10d ago
The date the source published, not the day we noticed it (2026-10-22). Last seen at its source 2h ago.
We have tracked this listing since 22 Oct 2026 (10 days). The employer's own board has carried it every time we have read it, most recently 2 hours ago.
Is it remote?
Remote, Canada
That is the location the employer filed this posting under. Quoted as written — we do not re-word the source's own location.
Who may apply?
Canada
The description agrees: it names Canada.
What the ad says
…work from anywhere in Canada Incredible culture powered by an highly collaborative and high performing team Large impact at an early stage technology company Professional development opportunities, wor…
Pay
CA$120k–135k/yr
Published by the source in its own salary field. Shown in the posting's own currency and period; we never convert.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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Ashby employer's own board first seen 10d ago · last seen 2h ago
The listing
About Felix
Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians.
Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care. We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne and more.
About the Role
Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, as well as own all transactional patient comms.
You will
Own the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages via Iterable.
Develop a dynamic and personalised customer lifecycle experience, tailored to each user’s behaviours.
Draft clear, succinct and persuasive copy for all customer communications.
Regularly define and execute experiments to optimise our journeys.
Collaborate closely with product, design, engineering and analytics peers to align on key objectives, develop cohesive strategy, and execute in concert
You have
Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base.
Experience with marketing automation platforms (e.g.,. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (ex. HTML/CSS).
An understanding of consumer acquisition, activation, engagement and retention strategies.
A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving.
An effective communicator and copy writer.
Proven success working with cross-functional teams.
Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset
Benefits
Full medical, dental and vision benefits
Maternity / paternity policy
4 weeks vacation (3 weeks anytime + 1 week during the holidays)
Competitive compensation
Stock option grant
Remote first, work from anywhere in Canada
Incredible culture powered by an highly collaborative and high performing team
Large impact at an early stage technology company
Professional development opportunities, working closely with founders and senior leadership team
Open vacancy: This posting is for an existing vacancy at the company.
Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can tell the hiring manager about their accommodation needs directly or email accessibility@felixforyou.ca.
Recruitment Fraud Alert
Please note: We have been made aware of fraudulent recruiting activities where individuals pose as Felix representatives.
Communication: We will only ever contact you from an official @felixforyou.ca email address.
Interviews: All interviews are conducted via Google Meet; we never interview via text-only platforms (like Telegram or WhatsApp).
Payments: We will never ask for credit card information, bank details, or payments for "equipment" or "onboarding" during the application process.