Brand & Content Marketing Manager
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 8h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 315d ago
The date the source published, not the day we noticed it (2025-11-04). Last seen at its source just now.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
India
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $1,425–1,800/mo
Middle 50% of 15 listings that do state pay — Content & Media · all levels · APAC · USD/month. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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workable employer's own board first seen 29d ago · last seen just now
The listing
Aspire Software’s Hospitality Vertical, home to the trusted roommaster brand, is seeking a creative and strategic Brand & Content Marketing Manager to drive brand growth, storytelling, and marketing impact across all channels.
You’ll report to the Director of Marketing and play a key role in shaping how our hospitality brands communicate globally. Leading a network of writers, freelancers, and creative partners, you’ll develop and execute content and campaign strategies that bring our hospitality technology to life for hoteliers worldwide.
This role is ideal for a fast learner who thrives in a dynamic environment—someone willing to wear multiple hats, roll up their sleeves, and take ownership from strategy to execution. You’ll combine creativity with data, leveraging HubSpot, AI tools, and emerging marketing technologies to drive awareness, engagement, and measurable results.
What You’ll Do
Strategy & Planning
- Develop and execute the brand and content strategy to support Aspire’s hospitality GTM objectives.
- Align content and brand campaigns with product launches, lead generation initiatives, and customer engagement goals.
- Collaborate across marketing to ensure content supports all campaigns and GTM motions.
Brand & Content Creation
- Manage the creation, review, and publishing of all content types — including ebooks, lead magnets, blogs, PR articles, email campaigns, case studies, website copy, and social media posts.
- Work with freelancers, agencies, and internal teams to ensure brand tone and product accuracy in every asset.
- Maintain cohesive brand messaging and visual standards across all channels.
Campaign Management
- Plan and execute brand-driven campaigns — including product GTMs, webinars, customer storytelling, and partnership initiatives.
- Coordinate campaign assets, ensure on-time execution, and oversee distribution through HubSpot and other channels.
- Champion innovation and experimentation in campaign execution, exploring AI-generated content, automation, and emerging formats.
Reporting & Optimization
- Measure and analyze campaign performance using HubSpot Marketing Hub, Google Analytics, and other reporting tools (such as Looker Studio or Power BI).
- Present post-campaign insights with actionable recommendations to improve engagement and ROI.
- Track and optimize content performance metrics to guide future strategy.
Requirements
- A strategic B2B marketer with 5–8 years of experience in SaaS marketing
- Hotel technology background or experience is an added advantage.
- Experienced in content strategy, brand management, and campaign execution.
- Hands-on with HubSpot Marketing Hub
- Familiar with Google Analytics, Surfer SEO, Ahrefs, and Webflow (content publishing).
- Strong in leadership and communication, capable of managing freelancers, agencies, and multiple stakeholders with clarity and confidence.
- Knowledge of Zapier for automation and Salesforce CRM / Account Engagement (Pardot) is a plus.
- A fast learner who adapts quickly, embraces new tools, and executes with ownership.
- Organized, proactive, and results-oriented.