Right Side Up
via Lever
Paid Search Marketing Consultant (Fintech)
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 12d ago
The date the source published, not the day we noticed it (2026-09-03). Last seen at its source 1h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $101.5k–180k/yr
Middle 50% of 1476 listings that do state pay — Sales & Marketing · all levels · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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lever employer's own board first seen 12d ago · last seen 1h ago
The listing
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 1400+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About The Role
We're seeking senior freelance Paid Search Managers to own and scale non-branded search programs for our fintech and financial services clients. This is a hands-on operator role, not an oversight seat: you'd be in the accounts daily, managing structure, bidding, targeting, and testing across Google Ads and Bing, with efficiency against a cost-per-acquisition or cost-per-funded-account target as the number that matters.
The clients we're placing against operate at six figures per month plus in paid search spend, in regulated environments with real compliance and creative review in the loop. They need someone who arrives with a point of view on account structure, can rebuild pieces of a program from zero when that's the right call, and knows how to prove what's working. Experimentation and data rigor are central to this work. Several of these engagements include incrementality projects run alongside data science teams, using geo-based or holdout methodology rather than standard conversion tracking or platform lift studies.
Contract projects typically range from 10 to 40 hours per week, depending on client needs and project scope.
Responsibilities
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Own day-to-day strategy and execution of non-branded paid search campaigns across Google Ads and Bing.
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Drive efficient volume against growth targets, with a focus on improving cost per acquisition or cost per funded account.
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Design and run rigorous incrementality tests, including geo-based experiments and holdout methodology, to evaluate channel and campaign contribution.
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Partner with data science and analytics teams on measurement that goes beyond standard conversion tracking.
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Take channels or campaign types from zero to one, with a clear approach to testing, validating, and scaling over a 6 to 12 week horizon.
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Set expectations and success criteria before launching new initiatives, then run them end to end.
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Continuously optimize campaign structure, bidding, targeting, keyword strategy, and account hygiene.
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Manage significant monthly budgets with clear pacing discipline and forecasting.
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Translate performance data into clear, actionable recommendations for internal stakeholders and senior leadership.
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Collaborate with paid social, programmatic, and lifecycle counterparts to align strategy and pacing across channels.
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Navigate compliance and legal review processes on ad copy and landing pages in regulated categories.
Requirements
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Senior manager level or above, with substantial hands-on paid search experience.
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Fintech experience required. Equivalent experience in another regulated, high-consideration financial services vertical (lending, banking, credit, or insurance) considered in exceptional cases.
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Experience managing mid six figures per month in paid search spend, in an environment with the creative, compliance, and testing rigor of a mid-market or enterprise account, rather than primarily SMB-scale accounts.
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Proven track record taking a channel from zero to one, including setting up rigorous testing and validation frameworks.
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Strong experimentation background, including working with data science on incrementality studies such as geo-experiments, not just standard A/B testing.
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Comfortable owning a channel independently in a fast-moving, evolving organization.
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Strong analytical skills, with the ability to turn performance data into recommendations senior stakeholders can act on.
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Experience in considered-purchase, high-value consumer categories where the conversion event sits well past the click.
Tools & Platforms
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Google Ads and Microsoft Advertising (Bing), including Performance Max and Shopping where relevant.
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Search management and bid platforms such as Skai (Kenshoo), Marin, or equivalent.
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Incrementality and measurement platforms such as Haus, Measured, or in-house geo-testing frameworks.
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Analytics and BI tools including GA4, Looker, Tableau, or Mode, plus SQL for pulling your own data.
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Google Tag Manager and conversion tracking implementation.
Why Right Side Up
Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. Exciting opportunities are available now — apply today to join our network of experts!