Dakota
via Ashby
Head of Marketing
Posted 395 days ago, which is unusual. The employer's own board was still carrying it when we last read it, just now.
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 5h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 395d ago
The date the source published, not the day we noticed it (2025-08-15). Last seen at its source just now.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $160k–231.2k/yr
Middle 50% of 283 listings that do state pay — Sales & Marketing · Head · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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ashby employer's own board first seen 11d ago · last seen just now
The listing
About Us
Dakota is a stablecoin infrastructure platform powering modern financial products through regulated money movement, stablecoin orchestration, and cross-border settlement. We serve institutional clients — fintechs, payment service providers, marketplaces, and enterprises — through an API-first platform that abstracts the complexity of custody, compliance, settlement, and banking partnerships. Dakota has raised $16.5M from CoinFund, 6th Man Ventures, and Triton Ventures.
We are a remote first team across North America and Europe. We value high quality work, clear thinking and ownership.
Please note: Dakota is a remote-only, equal-opportunity employer. At this time, we are able to hire within the U.S., United Kingdom, Spain and Portugal.
About The Role
Dakota is at a stage where how we explain the product and how it shows up in real customer conversations matters as much as what we build. This role exists to make that repeatable.
We’re hiring a Head of Marketing to take ownership of how Dakota goes to market — defining positioning, shaping messaging, and building the foundations of a GTM motion that works in practice, not just on paper.
This is a founding marketing leadership role. You’ll work closely with the CEO and GTM leadership to set direction, make tradeoffs, and execute in a hands-on way. We’re not looking for someone to manage a large team or scale channels immediately. We’re looking for a leader who can decide what matters, test it, refine it, and then scale what’s working over time.
What You’ll Do
Define how Dakota is explained to customers
Define and evolve positioning, messaging and use cases that stand up in real sales conversations.
Clarify how Dakota’s products are differentiated and when they’re the right solution for a customer.
Build a content led GTM engine
Own what content is worth producing, why it exists, and how it supports customer understanding and conversion.
Create and iterate key assets while also using leverage- AI, contractors and partners- to increase speed and quality.
Set the bar for quality and relevance rather than sheer output volume.
Improve conversion and GTM effectiveness
Partner closely with sales and product to understand objections, stalled deals and increase buyer clarity.
Adjust messaging, use cases, and campaigns based on feedback from the field.
Scale activity once fundamentals are working, prioritizing signal before volume.
Lay foundations for scale
Establish lightweight workflows, metrics, and operating cadence so marketing can scale responsibly over time.
Use modern tools, including AI, to increase leverage without adding unnecessary processes.
Who You Are
You’re a strategic builder with strong judgment.
You likely:
Have been the first or early marketing hire at a startup, or owned a 0–1 GTM effort inside a larger company.
Have strong product marketing instincts and can operate across content, messaging, and GTM execution.
Are comfortable making decisions without perfect information and adjusting quickly when something isn’t working.
Have worked closely with sales and understand how marketing impacts real conversations and outcomes.
Can balance hands-on execution with setting direction and leading through influence.
Have managed a small team or led others before and can see yourself growing and developing people over time, without needing a large org or heavy process.
You don’t need fintech experience, but you should be comfortable marketing complex, trust sensitive, or regulated products.
How We Work
At Dakota, we value people who:
Strive for excellence
Practice extreme ownership.
Experiment fearlessly and learn quickly.
Stay close to customers.
Communicate clearly and directly.
What We Offer
Engaging problems that increase economic freedom globally
Competitive salary and equity
Employee-friendly equity terms (extended exercise)
Remote work, no commuting to the office
Paid co-working space/desk at an office
Health, dental, and vision insurance
Regular team events and off-sites