Performance Marketing Lead (Google Ads)
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 84d ago
The date the source published, not the day we noticed it (2026-07-21). Last seen at its source just now.
We have tracked this listing since 3 Sep 2026 (39 days). The employer's own board has carried it every time we have read it, most recently just now.
Is it remote?
remote in Europe or US Eastern time
That is the location the employer filed this posting under. Quoted as written — we do not re-word the source's own location.
Who may apply?
Warsaw, Dublin, Europe, United States
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $131.2k–181.2k/yr
Middle 50% of 75 listings that do state pay — Sales & Marketing · Lead · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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Ashby employer's own board first seen 39d ago · last seen just now
The listing
The Short Version
You own Google as a paid acquisition channel for Viktor. Search, Performance Max, YouTube, the full Google ad stack - strategy, keyword and audience structure, budget, performance. You've built this machine before, at scale. Now you build it again - with better tools, more budget discipline, and no legacy to work around.
What's Actually Going On Here
Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline as part of the paid acquisition team, and Google is one of the channels we believe in. You'll be the founding owner of it - end-to-end, no agency layer. You'll build the playbook, set the bar and scale the program.
Day-1 operator. Day-180 architect of how Viktor runs Google, using AI tooling to compound your output.
What You'll Actually Do
Own Google Ads end-to-end. Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube where it earns its budget.
Run landing page and conversion path experiments alongside the ad work. Quality Score and post-click conversion are part of your job.
Set the experimentation cadence. Weekly tests with clear hypotheses, documented results, compounding learnings.
Own measurement and attribution. Enhanced conversions, offline conversion import, conversion modeling.
Build the keyword, audience, and asset library. The playbook compounds.
Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.
Work to build out a culture of excellence across all paid acquisition done by the team
The Bar
You'll be measured on pipeline and CAC from Google. Not on impression share, CTR, or campaign count. "I'd need a PPC specialist and a landing page team" is an instant no-hire. You're both.
How You'll Know It's Working
30 days: account audited, bad match types killed, conversion tracking clean, first experiments shipped. 90 days: Google is a predictable, scaling channel with a documented playbook and a hiring rubric for the next seat.
Who You Are
4-8 years running paid search, with deep Google Ads experience for B2B SaaS or AI. Pipeline-accountable.
Direct media buyer at scale. You've worked directly on acquisition campaigns in the platform - not through an agency - with serious media spend ($1M+/month). You owned the spend and the outcome.
Attribution fluency. GA4 and pixel implementation, enhanced and offline conversions, server-side event optimization.
You think about the whole conversion path. Ad to landing page to signup to paying.
Documented experimentation practice. You can show the cadence and the wins from a prior role.
AI-native daily workflow. Claude and similar tools are core to how you work.
You've leveled people up before. You can take a sharp 1-2 year operator and make them dangerous.
You raise the bar. Your playbook becomes the house playbook.
Why This Role Is Different
No agency layer. You own the account.
The CMO and the co-founders care about how Viktor grows. You'll have data; they'll have opinions. The good ideas win.
The product makes the work easier. The right buyer converts when they land. Your job is making sure the right buyer lands.
Even Better If
You've scaled paid search from zero at a Series A or B B2B SaaS.
You've worked on AI or PLG products.
You've owned landing page experimentation alongside the ad account.
How we work
Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day.
We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.
Why Viktor
We're one of the fastest-growing companies in the world. The product works. The market is pulling.
This is a rare window: everyone here owns something real. Not a task. A surface of the company that customers depend on.
That doesn't last forever. Right now, it's still true.
Compensation
Top-of-the-market salary and the kind of ownership that only exists at this stage.
The best work happens when you're in the room. Munich, New York, Dublin, and Warsaw. Remote for some roles.