Marketing Team Lead - US Market
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 22h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 74d ago
The date the source published, not the day we noticed it (2026-08-21). Last seen at its source 6h ago.
We have tracked this listing since 4 Sep 2026 (59 days). The employer's own board has carried it every time we have read it, most recently 6 hours ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Ukraine, Armenia, Georgia, Jordan, North Macedonia, Poland
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay €95k/yr
Middle 50% of 17 listings that do state pay — Sales & Marketing · Lead · EMEA · EUR/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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Workable employer's own board first seen 59d ago · last seen 6h ago
The listing
Company: Crystalia Glass
Contract: B2B
Format: Remote
Market: US
Working hours: at least 6 hours of daily overlap with US Eastern time (8:30 AM-5:00 PM ET)
Media budget: $200K+/month ($2.4M+ per year)
Crystalia Glass is a US manufacturer and installer of premium architectural glass systems for residential and commercial interiors, including glass partitions, sliding glass walls, and steel- and aluminum-framed systems.
We are looking for a Marketing Team Lead who will turn the CMO's strategy into execution, lead our distributed marketing team day to day, and own the performance of our paid channels. This is a hands-on leadership role for someone who brings solutions, not questions.
WHAT YOU'LL DO
• Build quarterly plans, set team priorities, and deliver on agreed targets independently
• Lead the marketing team day to day: task allocation, 1:1s, feedback, performance management
• Own the performance of Paid Search and Paid Social: optimize campaigns and reallocate budget between channels within agreed limits
• Lead AI adoption across the team: design and launch AI workflows for content, creative, lead qualification, and reporting, with measurable impact
• Review and approve briefs, creatives, content, and landing pages before launch
• Run funnel analytics and weekly reporting (GA4, GTM, HubSpot, dashboards, attribution)
• Manage SEO, content, and CRM initiatives through the specialists who own them
• Manage agencies and contractors based on outcomes; recommend replacements when needed
• Work with Sales leadership as a peer: analyze lost deals, objections, CRM notes, and call recordings, and turn findings into changes in messaging, targeting, and content
• Execute partnership and PR programs with architects, interior designers, and trade professionals
• Build documented processes, briefs, and quality standards
• Act as the CMO's deputy when needed
REQUIREMENTS
• 3-5+ years in marketing, including 1-2 years of team leadership
• Direct experience managing about 4+ marketing specialists or contractors, including hiring, feedback, performance management, and tough personnel decisions
• US-market marketing experience: demand generation and brand presence, with accountability for results
• Hands-on AI implementation in marketing operations with measurable results
• Experience managing paid media budgets and reallocating them between channels
• Strong analytics: GA4, Google Tag Manager, HubSpot (pipelines, workflows, lead scoring, attribution reports), Google Ads, Meta Ads Manager, Search Console, Ahrefs or Semrush
• Experience with agent and automation platforms (n8n, Make, Zapier AI, HubSpot Breeze, Claude or OpenAI APIs), AI image and video tools, landing page optimization and A/B testing, Figma or Canva for design review, and call recording tools (Gong or similar)
• English C1 with strong written English
STRONG ADVANTAGES
• Premium or luxury market experience; interior design, architecture, high-end residential construction, furniture, or similar
• Marketing through architects, designers, contractors, or other specifier channels
• Showroom, trade-show, or physical retail marketing
• New product launches in an established market
• PR and media relations in design, architecture, or lifestyle
• Experience with AI agents and prompt engineering
WHO THRIVES HERE
Analytical and data-driven, with strong ownership and independence. Accountable for outcomes, comfortable in a lean and fast-changing organization, and able to balance brand building with measurable revenue.