JustMarkets
via Greenhouse
Global PR Specialist
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 133d ago
The date the source published, not the day we noticed it (2026-05-05). Last seen at its source just now.
Is it remote?
The listing says yes
The location field doesn't say remote, so our assessment is based on the title or the description. Read the listing before applying.
Who may apply?
Europe
The description states no restriction of its own. This is the source's own tag.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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greenhouse employer's own board first seen 38d ago · last seen just now
The listing
We're a multi-asset broker operating across 160+ countries — and we're growing fast in some of the world's most competitive markets. To stay ahead, we need someone who can turn our story into headlines. As our Global PR Specialist, you'll own our media presence end-to-end: building journalist relationships, securing placements in top-tier financial publications, and making sure the world's traders hear about us first.
Responsibilities
- Research global and regional financial media and secure high-value partnership terms
- Build and maintain relationships with editors and journalists to secure organic placements
- Develop and manage a content plan and media placement calendar aligned with company priorities
- Work with journalist request platforms to secure expert commentary opportunities
- Transform analysts' insights into compelling opinion pieces and place them in relevant financial media to build brand authority
- Collaborate with regional managers to align PR activity with local market needs
- Brief content teams, review materials, and oversee the full publication workflow
- Conduct regular competitor media analysis — track where they publish, what topics they cover, and identify gaps and opportunities for our own PR strategy
- Monitor brand mentions across media, track coverage metrics, and report on PR performance
Requirements
- 3+ years in B2C Public Relations
- Proven track record of securing placements in Tier 1 and Tier 2 financial publications
- Solid grasp of brand metrics: SOV, brand sentiment, branded search, non-social reach
- Hands-on experience with media monitoring and outreach tools — Brand24, Brandwatch, Cision, Muck Rack, Mailchimp, HubSpot, or similar
- Comfortable briefing and reviewing creative output (design, content)
- Solid understanding of how brand awareness feeds into performance funnels
- Basic project management tools (Jira, Asana, Monday, or similar)
- Advanced English — written and spoken
Will be a plus
- Experience in Fintech, CFD/Forex, or Crypto company
- Experience targeting SEA, LATAM, or MENA markets
- Basic understanding of financial regulations (CySEC, FCA, ASIC)
- Experience working with partnerships
- Experience using AI tools for content scaling or brand sentiment analysis
- Fluency in a second language (e.g., Spanish, French or other relevant to our markets)
We offer
- Join a product built around advanced trading technology and real-time analytics that set us apart in a crowded market
- Be part of a team delivering truly personalised trading solutions to clients across 160+ countries
- 20 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays as per the company's approved Public holiday list
- Medical budget
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)
Role mission
To define, safeguard, and amplify our brand’s identity across the global financial landscape. Your goal is to transform our market presence into a beacon of trust and expertise for traders worldwide. You will be the architect of our reputation, ensuring that our value proposition isn't just heard, but resonates. By strategically increasing our Share of Voice (SOV) and maintaining a cohesive brand narrative, you will ensure that when traders think of reliability and professional CFD trading, they think of us first.Acting as a hands-on "playing coach," you will bridge the gap between our global strategy and local execution. You will be responsible for allocating the regional marketing budget across the most effective channels, ensuring your team works in perfect synergy—without silos—to maximize ROI and establish our dominance in the Pakistan market. You won't just collaborate; you will lead from the front, turning strategic targets into measurable financial results.
Requirements hard skills
Strategic Brand Management: Proven experience in building and scaling brands in high-growth industries (Fintech, Trading, iGaming, or Crypto). You know how to move from a "commodity" product to a "lifestyle/authority" brand.
SOV & Sentiment Analytics: Expertise in using social listening and competitive analysis tools (e.g., Brandwatch, Mention, BuzzSumo, or SimilarWeb) to track Share of Voice and brand health metrics.
Content Strategy & Storytelling: A mastery of high-level copywriting and content architecture. You can take complex financial topics (leverage, margin calls, technical analysis) and turn them into compelling, on-brand narratives.
Performance Branding: Deep understanding of how brand awareness impacts the performance funnel. You know how to collaborate with UA (User Acquisition) teams to optimize CPA through better brand positioning.
Media Planning & PR Fundamentals: Experience in managing relationships with financial media, influencers, and industry portals (e.g., Finance Magnates, Investing.com) to secure earned media.
Visual Literacy: While you aren't a designer, you have a "surgical eye" for aesthetics. You can create briefs that result in premium, high-converting visual assets and ensure 100% Brand Book compliance.
Project Management: Proficiency in tools like Jira, Asana, or Monday.com to manage complex, multi-channel brand campaigns across different time zones.
Requirements soft skills
Strategic Diplomacy & Stakeholder Management: You will work at the intersection of Compliance, Sales, and Product. You have the ability to defend brand integrity while remaining flexible enough to support commercial business goals.
"Owner" Mindset & Proactivity: You don’t wait for a brief. You treat the brand as your own business, identifying reputational risks or market opportunities before they become obvious to others.
Resilience in a Fast-Paced Environment: The CFD market moves at lightning speed. You remain calm and focused during high-volatility periods or rapid pivots in company strategy.
Analytical Curiosity: You aren't satisfied with "it looks good." You have a deep-seated need to understand why a campaign worked and a desire to back up your creative intuition with data.
Exceptional Communication & Persuasion: You are a master at articulating the "Why" behind brand decisions. You can convince a performance-driven team that a long-term brand initiative is just as vital as an immediate lead-gen campaign.
Cultural Intelligence: As we operate in global markets, you possess the empathy and awareness to adapt brand messaging for diverse audiences without losing the core brand essence.
Attention to Detail (The "Zero Error" Mentality): In finance, a small typo or a wrong logo version can undermine trust instantly. You have a natural obsession with quality control and consistency.
Strategic Prioritization (Not just "Multitasking"): In a dynamic crypto/fintech environment, there are always 100 things to do. You possess the ruthless ability to prioritize and focus your local squad only on the 20% of activities that generate 80% of the FTDs and revenue.
Matrix Navigation & Cross-Cultural EQ: You are the ultimate bridge. You have the emotional intelligence to manage diverse local personalities (from analytical SEOs to aggressive KOL sales-types) while confidently defending Pakistan market strategies to English-speaking C-level executives at Global HQ.
Operational Excellence (Anti-Silo Mindset): You despise chaos and isolated work. You naturally build structured, transparent processes that force your specialists to collaborate seamlessly, ensuring every campaign is perfectly synchronized across all channels.
Responsibilities
1. Brand Strategy & Positioning
Market Dominance: Develop and execute a roadmap to increase our Share of Voice (SOV) across target regions (LATAM, SEA, MENA, etc.).
Competitive Intelligence: Conduct monthly benchmarking of competitors’ brand activities, messaging, and visual shifts to ensure we maintain a "first-mover" advantage.
USP Management: Continuously refine our Unique Selling Propositions to ensure they resonate with modern traders' needs (speed, security, transparency).
2. Reputation & Sentiment Management
Trust Architecture: Proactively manage the brand’s reputation on external review platforms (Trustpilot, FPA) and financial forums, turning neutral or negative sentiment into positive brand equity.
PR & Earned Media: Collaborate with the PR team/agencies to secure organic mentions in top-tier financial publications, positioning our internal experts as go-to sources for market commentary.
3. Creative Direction & Consistency
Brand Guardianship: Act as the final gatekeeper for all public-facing assets, ensuring 100% alignment with our Brand Book and Tone of Voice.
Campaign Orchestration: Brief and lead the design and content teams to produce high-impact "brand-first" campaigns that support major product launches or market events.
Localisation Oversight: Ensure that the brand remains consistent globally while feeling "native" in local markets through nuanced messaging adjustments.
4. Cross-Functional Collaboration
Performance Synergy: Work alongside the User Acquisition (UA) team to create "high-trust" ad creatives that reduce CPA and improve lead quality.
Product Alignment: Partner with Product Owners to ensure the trading platform’s UI/UX reflects the brand promise of professional-grade excellence.
Compliance Liaison: Ensure all branding initiatives meet strict financial regulatory requirements without sacrificing creative impact.
5. Analytics & Reporting
Impact Tracking: Monitor and report on brand health metrics, including branded search volume, social engagement rates, and SOV.
Budget Stewardship: Manage the branding budget, ensuring maximum ROI on sponsorships, media buys, and creative production.
Will be a plus
CFD/Forex Industry Background: Direct experience working within a brokerage or fintech company. You already understand the difference between a "pip" and a "lot" and know the competitive landscape.
Experience with Global Markets: Previous work targeting specific high-growth regions like Southeast Asia (SEA), Latin America (LATAM), or the MENA region.
Influencer & Affiliate Marketing Knowledge: Experience working with financial influencers (KOLs) or understanding how brand equity impacts affiliate partnerships.
Familiarity with Regulatory Frameworks: Basic knowledge of CySEC, FCA, ASIC, or other financial regulations. You know what can and cannot be said in a high-leverage trading advertisement.
Experience with AI Brand Tools: Proficiency in using AI tools for brand sentiment analysis, content scaling, or creative testing.
Second Language Proficiency: Fluency in a second language (e.g., Spanish) to better oversee brand localization in key growth markets.
"FinTwit" & Community Presence: You are an active participant or a keen observer of "Financial Twitter," Reddit (r/wallstreetbets, etc.), and other trader hubs.