Influence Specialist

Influence Specialist

JustMarkets is looking for an Influence Marketing Specialist to join our Marketing team and develop influencer partnerships across international markets, with a focus on Asia and MENA.

In this role, you'll be responsible for finding and engaging relevant influencers, financial content creators, and trading community leaders, building long-term partnerships, and launching effective influencer marketing campaigns. You'll work with different markets, manage influencer collaborations, and analyze campaign performance to drive customer acquisition and business growth.

Responsibilities

• Search for, evaluate, and engage influencers, financial bloggers, traders, and community leaders across target international markets

• Build and maintain long-term relationships with influencers and brand ambassadors

• Negotiate partnership terms, manage influencer communications, and coordinate contract agreements

• Plan, launch, and manage influencer marketing campaigns across platforms such as YouTube, Telegram, TikTok, Instagram, and Discord

• Develop influencer briefs and collaborate with creative teams to prepare promotional content and integrations

• Evaluate influencer content to ensure quality, relevance, and alignment with brand guidelines

• Track and analyze campaign performance, including FTD, CPA, CAC, ROI, reach, and engagement

• Optimize influencer partnerships and campaign budgets to improve customer acquisition efficiency

• Monitor traffic quality, evaluate influencer audiences, and identify potential fraudulent activity

• Stay updated on influencer marketing trends, competitors, new platforms, and relevant tools

• Work closely with cross-functional teams to support international marketing campaigns and ensure compliance with financial advertising requirements

Requirements

• 1+ year of hands-on experience in Influencer Marketing within the B2C segment

• Proven experience sourcing, engaging, and managing influencers and content creators

• Experience building and maintaining long-term influencer partnerships

• Experience working with at least one of the following markets: Malaysia, India, Vietnam, Indonesia, or Arabic-speaking countries

• Understanding of key marketing metrics and ability to analyze influencer campaign performance

• Experience with influencer marketing and social media management tools such as Sprout Social, Rival IQ, Telemetr.io, Modash, or similar

• Strong negotiation skills and experience managing commercial partnership agreements

• Understanding of brand marketing, PR, social media platforms, and current digital trends

• Strong organizational skills and ability to manage multiple influencer partnerships simultaneously

• Strong communication skills, proactivity, independence, and a results-driven mindset

• Ability to work in a dynamic environment, adapt to changing priorities, and take ownership of tasks and results

• Upper-Intermediate English (B2) or higher

Will be a plus

• Experience working with financial influencers, traders, or investment content creators

• Previous experience in Forex, CFD, Crypto, or FinTech

• Experience working across Asian and Arabic-speaking markets

• An established network of influencer contacts in target GEOs

• Experience with different influencer partnership models, including CPA, RevShare, Flat Fee, and Hybrid

• Experience managing influencer collaborations across Instagram, TikTok, YouTube, Telegram, and Discord

We offer

• Opportunity to develop and scale influencer marketing within an international FinTech company

• Work with international B2C audiences across multiple GEOs, including Asia and MENA

• Opportunity to build long-term influencer partnerships, test new collaboration formats, and directly impact business results

• High level of autonomy and ownership of influencer marketing initiatives

• Close collaboration with creative, analytics, and cross-functional marketing teams

• 20 paid vacation days per year

• 10 paid sick leave days per year

• Public holidays as per the company's approved Public holiday list

• Medical insurance

• Opportunity to work remotely

• Professional education budget

• Language learning budget

• Wellness budget (gym membership, sports gear, and related expenses)

Role mission

Build, scale, and optimize a predictable, high-performing influencer acquisition channel across target markets. The Influence Specialist turns content creators (YouTube traders, Telegram/Discord signal group leaders, TikTok and podcast hosts) into a continuous engine of verified first-time depositors (FTDs) and active trading volume, maintaining target CAC and strict regulatory compliance.

Requirements hard skills

- 3+ years of experience managing influencer marketing in the B2C segment, preferably in financial services (not mandatory).
- Deep understanding of media metrics and the ability to leverage analytics to inform strategy.
- Proficiency with influencer and social media management tools (e.g., Sprout Social, RivallQ, Telemetr.io, Modash, etc.).
- In-depth knowledge of the influencer marketing landscape and proven success in identifying brand-aligned ambassadors and managing partnerships.
- Mandatory experience working in at least one of the following Asian markets: Malaysia, India, Vietnam, Indonesia or Arabic-speaking countries.
- Established industry contacts and network.
- Strong grasp of brand marketing and the ambassador’s role in brand strategy.
- Excellent organizational skills.
- Exceptional written and verbal communication abilities, with a knack for crafting persuasive and engaging copy.
- Creative thinking and the ability to develop original, innovative communication strategies.
- Solid understanding of PR tools, social media platforms, and trends.
- Excellent negotiation skills.

Requirements soft skills

- Customers First
- Trust
- Passionate about work
- Continuous learning
- Results-Driven
- Ownership
- Strong relationship-building skills, with the ability to engage multiple stakeholders and communities to achieve strategic objectives.
- Ability to thrive in a fast-paced, deadline-driven environment, demonstrating exceptional organizational skills and attention to detail.
- Keen awareness of pop culture trends and influential figures, with the agility to capitalize on emerging opportunities.
- Ability to effectively manage contractors.

Responsibilities

- Collaborate with the creative team to develop promotional integrations.
- Consistently source content creators and develop creative materials to attract users.
- Evaluate influencer-generated content for quality, relevance, and originality to ensure alignment with platform policies.
- Track and analyze data to optimize influencer strategy and content value.
- Plan and launch influencer campaigns with a focus on the Asian and Arabic-speaking markets.
- Stay updated on industry trends, competitor activities, relevant technical tools, platforms, and emerging content creators to maintain a competitive edge in content acquisition.

Will be a plus

- Experience working with financial influencers.
- Previous work experience in Asian or Arabic markets.