Right Side Up
via Lever
Demand Generation Consultant
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 4h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 180d ago
The date the source published, not the day we noticed it (2026-03-18). Last seen at its source 3h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $101.2k–180k/yr
Middle 50% of 1482 listings that do state pay — Sales & Marketing · all levels · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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lever employer's own board first seen 38d ago · last seen 3h ago
The listing
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About the Role
We’re seeking freelance Demand Generation consultants to join our talent collective and support a range of B2B clients. This role is ideal for marketers who excel at driving pipeline growth through strategic campaign planning, channel execution, and performance optimization.
Projects vary widely depending on client needs and may include building demand generation programs from the ground up, optimizing existing funnels, or scaling multi-channel acquisition efforts. Contract engagements typically range from 10–40 hours per week.
Responsibilities
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Develop and execute B2B demand generation strategies to drive qualified pipeline
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Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events
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Partner with sales and marketing teams to align on pipeline goals and lead quality
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Build and manage lead generation funnels, including landing pages, forms, and nurture flows
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Analyze campaign performance and continuously optimize for conversion and ROI
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Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)
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Support account-based marketing (ABM) initiatives where relevant
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Identify new opportunities to improve acquisition, engagement, and pipeline velocity
Requirements
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Strong foundation in B2B demand generation and pipeline marketing
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Experience building and optimizing multi-channel campaigns
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Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
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Ability to analyze performance data and translate insights into action
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Experience partnering closely with sales teams to drive revenue outcomes
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Comfort working across different industries, audiences, and go-to-market motions
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Strong project management and communication skills
Nice to Have
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Experience in high-growth startup environments
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Familiarity with both inbound and outbound demand generation strategies
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Experience supporting both strategic planning and hands-on execution