Right Side Up
via Lever
Lifecycle Marketing Consultant
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 19h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 327d ago
The date the source published, not the day we noticed it (2025-10-23). Last seen at its source 4h ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $101.2k–178.5k/yr
Middle 50% of 1466 listings that do state pay — Sales & Marketing · all levels · United States · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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lever employer's own board first seen 39d ago · last seen 4h ago
The listing
About The Role
We’re seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer journey.
Projects may include building lifecycle programs from the ground up, optimizing existing email and CRM strategies, or scaling cross-channel customer engagement efforts. Contract engagements typically range from 10–40 hours per week.
Responsibilities
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Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)
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Build and optimize email, SMS, and in-app messaging programs
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Design and implement automated journeys, triggers, and segmentation strategies
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Collaborate with product, growth, and data teams to align on lifecycle goals and initiatives
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Analyze campaign performance and continuously optimize based on engagement and revenue metrics
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Create and manage campaign calendars and testing roadmaps
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Ensure data integrity and proper tracking across lifecycle channels
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Translate insights into actionable recommendations to improve customer lifetime value
Requirements
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Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2C
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Experience building and scaling lifecycle programs across multiple channels
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Familiarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)
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Experience with segmentation, personalization, and automation best practices
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Ability to analyze performance data and translate insights into action
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Strong collaboration and communication skills
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Comfort working across different industries, products, and customer journeys
Nice to Have
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Experience with SMS or push notification channels
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Familiarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)
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Experience in high-growth startup environments
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Experience supporting both strategic planning and hands-on execution