HireHawk
via Workable
Email and Lifecycle Marketing Specialist (Remote) | Colombia
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 1d ago
The date the source published, not the day we noticed it (2026-09-17). Last seen at its source just now.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Colombia
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $1,200–1,812/mo
Middle 50% of 12 listings that do state pay — Sales & Marketing · all levels · Colombia · USD/month. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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workable employer's own board first seen 1h ago · last seen just now
The listing
- Job Type: Full-time, long-term contractor
- Workplace: Remote
- Schedule: Full-time, Monday to Friday - 9:00 am - 6:00 pm EST
- Compensation: $1,800 - $2,000
About Us
HireHawk connects skilled professionals around the world with meaningful remote opportunities at U.S. and Canadian companies. We build globally distributed teams around people who take ownership, communicate clearly, and deliver at a high standard.
For this opportunity, you will support a direct-to-consumer subscription business where lifecycle marketing plays a central role in customer experience, retention, and long-term revenue.
About the Role
As an Email / Lifecycle Marketing Specialist, you will own hands-on execution across email, SMS, segmentation, retention, deliverability, and reporting. You will personally build and maintain Klaviyo campaigns, automations, and lifecycle flows while managing the connection between Klaviyo and Recharge.
This is an individual contributor role for someone who enjoys being close to the work. You will be expected to understand the strategy behind each campaign, but you will also be the person building, testing, troubleshooting, launching, and optimizing it.
Because the business operates on a subscription model, your work will directly influence churn reduction, repeat purchases, upgrades, winbacks, and customer lifetime value.
Working hours are Monday through Friday, 9:00 AM to 6:00 PM EST.
Responsibilities
- Own and continuously improve the Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other key lifecycle stages.
- Build, test, schedule, and launch email campaigns independently while maintaining an accurate campaign calendar.
- Develop customer segments that enable more relevant messaging, stronger personalization, and better lifecycle performance.
- Build and execute SMS campaigns and automations as part of an integrated email and retention strategy.
- Own retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and other customer lifecycle experiments.
- Manage and troubleshoot the Klaviyo and Recharge integration to ensure subscription and customer data flows accurately between platforms.
- Monitor email deliverability, list health, sender performance, and engagement signals, and resolve issues before they negatively affect results.
- Analyze lifecycle performance and translate campaign, flow, and customer data into clear reporting and actionable recommendations.
- Design and run thoughtful tests across messaging, offers, segmentation, timing, and lifecycle journeys, explaining the rationale behind each test.
- Troubleshoot execution issues independently using platform documentation, support resources, and AI tools before escalating routine problems.
Requirements
Must-Have:
- 3-6+ years of experience in lifecycle, retention, CRM, or email marketing, with flexibility on exact seniority for candidates with strong hands-on experience.
- Deep, hands-on Klaviyo experience, including personally building campaigns, automations, flows, segments, and reporting.
- DTC or e-commerce lifecycle marketing experience.
- Experience designing and maintaining lifecycle flow architecture rather than only managing or reviewing other people's work.
- Hands-on experience with customer segmentation, SMS marketing, email deliverability, and list health.
- Experience executing retention programs such as churn-save initiatives, winbacks, subscription offers, upgrades, or similar lifecycle campaigns.
- Ability to work independently, troubleshoot problems, follow detailed instructions accurately, and take ownership through completion.
- Hands-on knowledge of the Klaviyo + Recharge integration and subscription data flows.
Nice to Have:
- Strong experience with subscription-based e-commerce businesses.
- Experience creating email assets in Canva, Photoshop, or AI-powered creative tools.
- Experience developing lifecycle strategy and explaining the reasoning behind campaign, segmentation, testing, and automation decisions.
- Familiarity with using AI tools to accelerate creative production, analysis, research, and troubleshooting.