Video Ads Copy Creative Strategist for a US D2C Brand (Remote)
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 1h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 15h ago
The date the source published, not the day we noticed it (2026-10-02). Last seen at its source just now.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Brazil, Mexico, South Africa, Romania, Serbia, Venezuela
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $2,000–2,875/mo
Middle 50% of 10 listings that do state pay — Content & Media · all levels · Brazil · USD/month. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Carried by 1 source
-
workable employer's own board first seen 2h ago · last seen just now
The listing
About Paired
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client
We’re working with a growing DTC brand in the running and fitness space, selling an energy gel made with honey and electrolytes directly to consumers online.
They’re looking for a strong performance-focused copywriter who can turn winning ad insights into high-volume, engaging video scripts for Meta.
The Role
You’ll be responsible for writing scripts for Facebook and Instagram video ads, studying what’s performing each week, understanding why it works, and turning those insights into new creative concepts.
Most scripts will be longer 60–90 second founder-style ads, where one person talks directly to the viewer about the product, the problem it solves, and why it matters.
You’ll also write:
- Short-form scripts for creators filming on their phones
- Scripts designed for AI-generated video
- New variations based on winning ads, hooks, angles, and messaging
- Simple visual directions for each script shared through Slack
What You'll Do
- Write approximately 100 video ad scripts per month initially, scaling to around 200/month by December
- Analyze ad performance and identify what messaging, hooks, and angles are working
- Develop new scripts based on proven performance insights
- Adapt winning concepts into multiple variations without making them feel repetitive
- Write clear, engaging copy designed to drive action
- Brief each script with simple visual notes for the person creating the ad
- Work closely with the creative/performance team through Slack
Requirements
- Excellent written English and strong command of tone, structure, and persuasion
- Previous experience writing direct-response, performance, or social video ads
- Strong understanding of what makes video ads engaging and conversion-focused
- Ability to produce high volumes of quality work without quality dropping
- Comfortable reviewing ad performance and extracting insights from spreadsheets
- Strong understanding of hooks, angles, CTAs, and iterative creative testing
- Able to work independently in a fast-paced, remote environment
Nice-to-have
- Experience with running, fitness, nutrition, food, or wellness brands
- Experience writing for DTC/eCommerce brands
- Experience with Meta/Facebook and Instagram advertising
- Experience writing scripts for UGC or AI-generated video
Benefits
- Up to USD $4,000/month, depending on experience
- Full-time: 8 hours/day
- Remote
- Must have meaningful overlap with US working hours
- Fast-paced, performance-driven DTC environment