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Trafilea via Recruitee

Creative Strategist - Acquisition

Argentina Level not stated
still open verified 2d ago posted 775d ago seen 1h ago

Posted 775 days ago, which is unusual. The employer's own board was still carrying it when we last read it, 1 hour ago.

Apply at trafilea.recruitee.com

This is the employer's own posting, not a copy on a job board.

What we know

Is it still open?

Confirmed still open

Last checked 2d ago — checked against the employer's own applicant tracking system, which is the company answering directly.

We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.

Check this listing's status as JSON

How old is it?

Posted 775d ago

The date the source published, not the day we noticed it (2024-08-26). Last seen at its source 1h ago.

We have tracked this listing since 5 Oct 2026 (5 days). The employer's own board has carried it every time we have read it, most recently 1 hour ago.

Is it remote?

Marked remote on the employer's board

Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.

Who may apply?

Argentina

The description states no restriction of its own. This is the source's own tag.

Pay not stated

Similar roles pay $1,250–2,000/mo

Middle 50% of 13 listings that do state pay — Content & Media · all levels · Argentina · USD/month. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.

Skills named in the ad

A/B TestingCopywritingShort-form Video

Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.

Carried by 1 source

The listing

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

At Trafilea, you won’t just make ads — you’ll shape how millions of customers around the world discover, engage, and buy through performance-driven storytelling.

You’ll own the strategy, testing, and iteration of high-volume direct-response ads that move the needle across Meta, TikTok, YouTube, and Google. You’ll lead the creative engine behind campaigns that fuel $500K+ in daily spend, diagnose creative performance through AdBattery and data-driven insights, and build scalable testing frameworks that consistently deliver winning hooks, angles, and storytelling formats.

As Creative Strategist, you will:

  • Lead creative strategy for assigned product funnels, ensuring every asset is optimized for direct-response performance.

  • Define angles, hooks, and ad structures, blending emotional storytelling with persuasive copy and visual psychology.

  • Continuously analyze creative KPIs (ROAS, CTR, Hook Rate, Thumbstop, View Rate) to identify winners and iterate with speed.

  • Conduct weekly AdBattery diagnostics to manage variety, freshness, and fatigue across ads.

  • Design and execute A/B testing plans for creatives — copy, visuals, formats — with a clear process from hypothesis to iteration.

  • Leverage UGC, trends, and platform-specific formats (Meta, TikTok, YouTube) to push creative boundaries and scale performance.

  • Collaborate with Creative Operations, Copywriters, and Video Editors to ensure briefs, production, and post-production run seamlessly.

  • Partner with Growth and Data teams to align creative strategy with funnel performance and scaling priorities.

  • Provide clear, actionable feedback to creators and content partners, ensuring alignment with brand tone and direct-response objectives.

  • Stay ahead of platform trends, competitor benchmarks, and consumer behavior shifts to identify and act on new creative opportunities.

  • 4+ years of experience in Creative Strategy, Performance Marketing, or Direct Response Advertising (DTC, agency, or similar).

  • Proven track record crafting high-converting video ads & UGC content.

  • Strong grasp of sales psychology, persuasive copywriting, and buyer persona frameworks.

  • Data-driven mindset: confident in reading KPIs, extracting insights, and proposing actionable iterations.

  • Hands-on experience with A/B testing, creative diagnostics, and funnel optimization.

  • Passion for trends, platform nuances (Meta, TikTok, YouTube), and continuous creative innovation.

  • Highly organized and execution-obsessed, with a structured approach to creative planning.

  • Strong collaboration & feedback skills — able to align creators, editors, and copywriters toward performance goals.

  • Fluent in English (B2+ minimum).

Apply at trafilea.recruitee.com