Senior Brand Marketing Manager
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 2d ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 68d ago
The date the source published, not the day we noticed it (2026-08-03). Last seen at its source 1h ago.
We have tracked this listing since 5 Oct 2026 (5 days). The employer's own board has carried it every time we have read it, most recently 1 hour ago.
Is it remote?
Remote - US
That is the location the employer filed this posting under. Quoted as written — we do not re-word the source's own location.
Who may apply?
United States
The description states no restriction of its own. This is the source's own tag.
Pay
$93.5k–164k/yr
Read out of the job description by us, not from a structured field. Shown in the posting's own currency and period; we never convert.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
-
Ashby employer's own board first seen 5d ago · last seen 1h ago
The listing
Senior Brand Marketing Manager
Remote US & Canada
Reports to: Head of Brand & North America Marketing
About the Role
As thatgamecompany continues to expand its reach and create emotionally resonant experiences, we are seeking an innovative Senior Brand Marketing Manager. At our core, we believe games should be a force for good, and we need a storyteller who can translate that philosophy into authentic, community-first campaigns.
This role is not for a traditional marketer; it is for a creative architect who understands that a brand is a living narrative. You will lead our brand planning on a global scale while maintaining a hands-on focus on the North American market. You will be a champion for our players, a protector of our authenticity, and a pioneer who is unafraid to innovate and fail fast in pursuit of something truly special.
Key Responsibilities
Strategic Brand Planning & NA Execution
Narrative Campaign Design: Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity.
North America Market Leadership: Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and "INFP" audiences.
Lifecycle Management: Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations.
Budget & KPI Management: Oversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metrics.
Community-First Advocacy
Champion of the Player: Act as the internal voice for the community, ensuring that marketing strategies are grounded in real player behavior and foster positive relationships.
Authenticity Management: Vet all creative and communications to ensure they feel organic and respectful, avoiding "ad-speak" that could alienate our dedicated player base.
Creator & Influencer Collaboration: Partner with creators who genuinely align with our values, focusing on authentic integration rather than purely paid placements.
Creative Collaboration & Brand Legacy
Creative Team Synergy: Partner closely with the creative team to define unique campaign aesthetics, visual directions, and creative platforms.
Legacy Building: Develop strategic initiatives that build a long-lasting brand legacy, ensuring every campaign contributes to the enduring identity and cultural impact of thatgamecompany.
Innovation & Agile Marketing
Pioneer New Platforms: Experiment with non-traditional channels to meet players where they are.
Fail Fast Mentality: Foster an environment of rapid experimentation, using data-driven insights to quickly pivot and optimize campaigns.
Project Management & Operational Excellence
Project Management: Lead complex marketing projects from ideation to delivery, maintaining highly organized workflows and ensuring cross-functional alignment.
Efficiency & Workflow Optimization: Collaborate with the Head of Brand & North America Marketing to establish and optimize efficiencies and workflows across cross-functional teams.
Strategic Partnerships & Licensing
Licensing & Partnerships: Identify and manage strategic licensing opportunities that extend the studio’s brand and IP into new consumer spaces, ensuring all collaborations align with our core values and maintain authenticity.
Must Haves
Experience: At least 8 years in Brand Marketing or Product Management within the video games industry, preferably with experience in live-service or mobile gaming.
Storytelling Prowess: A proven track record of building marketing campaigns that tell a compelling story and evoke genuine emotion.
Community Core: A "community-first" mindset with deep empathy for player needs and a commitment to authenticity.
Market Expertise: Extensive knowledge of the North American gaming landscape and Gen Z audience behavior.
Agility: A history of innovative thinking and the resilience to learn from failed experiments.
Project Management: Proven ability to manage multiple concurrent projects with strong organizational skills and attention to detail.
Nice to Haves
Global Collaboration: Experience working with international teams and managing complex IP licenses.
Creative Background: Experience in visual design, copywriting, or video production to help guide internal and external creative teams.
Passion for the Vision: A deep appreciation for thatgamecompany’s history of creating "softly and loosely" crafted worlds that provide emotional room to breathe.
Perks:
Paid Time Off, Holidays and Two Weeks Winter Break
Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in.
Pet Insurance for those who need it too.
Compassionate leave for employees who needs to take care of their family members
Pre-tax wellness stipend
Pre-tax work from home stipend
Access our savings plan (401K program) with company match
Mental health resources including Headspace membership and Employee Assistance Program (EAP)
Discount portal for everyday goods and services
Employee inclusive and diversity initiatives such as Grow Together
Support for personal professional development
We look forward to meeting you!
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
The salary range for this position is $93,500 USD to $164,000 USD annually, with the
opportunity to earn an annual discretionary bonus. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off.
Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area.
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