Paid Media Specialist
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 13h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 4d ago
The date the source published, not the day we noticed it (2026-10-07). Last seen at its source 2h ago.
We have tracked this listing since 7 Oct 2026 (3 days). The employer's own board has carried it every time we have read it, most recently 2 hours ago.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Panama, Mexico, Colombia, Nicaragua, Ecuador, Cuba
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $51.2k–107.5k/yr
Middle 50% of 12 listings that do state pay — Sales & Marketing · all levels · Mexico · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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Workable employer's own board first seen 3d ago · last seen 2h ago
The listing
VirtueStaff is seeking a Paid Media Specialist / Media Buyer to build and manage the paid customer acquisition engine for a hospitality and surf retreat business. In this role, the candidate will take direct ownership of paid social advertising across Facebook and Instagram, translating target booking and revenue goals into actionable campaign economics, audience strategies, and performance tests. Working directly with the founder as an in-house team member, the specialist will transform raw photo and video assets into high-converting campaigns to drive reservations ahead of brand launch.
Responsibilities
- Plan, build, launch, and manage performance-focused advertising campaigns across Meta platforms (Facebook and Instagram).
- Reverse-engineer booking and revenue targets to determine required lead volume, customer acquisition costs (CAC), and conversion benchmarks.
- Monitor, analyze, and optimize campaign KPIs, conversion rates, and acquisition efficiency to maintain continuous account growth.
- Execute structured split-testing / A/B testing protocols for campaign structures, ad copy, and creative variations.
- Transform raw photo and video assets into high-converting ad creative variations designed to drive bookings.
- Build and operationalize the paid media acquisition framework prior to campaign launches and maintain ongoing performance tuning.
Requirements
- 3–5+ years of dedicated experience in paid media buying, with specialist-level expertise in Facebook and Instagram advertising ecosystems.
- Demonstrated ability to build, manage, and optimize performance campaigns independently based on strict KPI tracking (CAC, conversion rates, ROI).
- Proven experience converting raw visual assets into performance-driven ad creative.
- Deep knowledge of Meta Ads Manager, audience targeting, conversion tracking, and campaign analytics.
- Strong organizational skills, self-accountability, and ability to collaborate directly with business founders without requiring micromanagement.
- Spanish bilingual required.
Benefits
- Work From Home
- Performance Bonus