Head of Growth / Growth Lead
This is the employer's own posting, not a copy on a job board.
What we know
Is it still open?
Confirmed still open
Last checked 2h ago — checked against the employer's own applicant tracking system, which is the company answering directly.
We re-read the employer's own applicant tracking system and the posting was still there. That is the company answering directly.
How old is it?
Posted 81d ago
The date the source published, not the day we noticed it (2026-07-21). Last seen at its source just now.
Is it remote?
Marked remote on the employer's board
Their board carries a remote setting on this posting — a field they filled in, not wording we read. The location field names somewhere specific, which is usually where the team or the entity sits.
Who may apply?
Russia, Belarus, Kazakhstan, Georgia, Armenia
The description states no restriction of its own. This is the source's own tag.
Pay not stated
Similar roles pay $145.5k–207.5k/yr
Middle 50% of 9 listings that do state pay — Sales & Marketing · Head · Georgia · USD/year. This employer has published no salary; this is what comparable listings we hold disclose, never converted between currencies or periods. How this is calculated.
Skills named in the ad
Recognised terms only, from a fixed vocabulary — this is what CV matching compares against.
Carried by 1 source
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Workable employer's own board first seen 2h ago · last seen just now
The listing
About Us
Abacus School is an international EdTech project dedicated to developing intelligence and mathematical thinking in children aged 4-5 and above. Since 2015, we have been operating in educational centers and schools across 25 countries, as well as offering online programs worldwide.
We are currently scaling our international educational business. Our marketing team is already in place, and we are now looking for a single, dedicated owner to lead and build out our entire Growth function.
The Role
Your primary mission will be to establish a high-performing Growth function and drive scalable, sustainable growth in new subscriber acquisition across our key markets (Romania, Russia, English-speaking countries, Germany, etc) and future expansion territories.
Requirements
What You’ll Do
- Lead the Growth Function: Manage the internal marketing team, external contractors, and the advertising budget, ensuring optimal allocation across all channels.
- Scale & Innovate: Scale proven, high-performing channels while cutting underperformers; identify, test, and launch new acquisition channels.
- CRM Strategy: Build and optimize CRM marketing to nurture leads and maximize lifetime value.
- Conversion Optimization: Plan and execute A/B tests on landing pages, offers, quizzes, lead forms, and entire sales funnels.
- Data-Driven Experimentation: Design, launch, and analyze growth experiments to continuously improve performance.
- Analytics Ownership: Own key metrics including CAC, CPL, ROMI, and conversion rates across all stages of the funnel.
- Cross-Functional Collaboration: Work closely with the Sales department to improve funnel efficiency and drive revenue.
- Team Building: Influence team structure, define KPIs for team members, and participate in hiring new specialists.
- Strategic Planning: Develop and execute a comprehensive Growth Roadmap that aligns with overall business objectives.
What You Bring
- Proven experience as a Head of Growth, Growth Lead, or Head of Performance.
- Experience leading and managing a team of 10–15 people.
- Track record of managing advertising budgets of $30,000+ per month.
- Demonstrated success in scaling B2C marketing efforts.
- Strong hands-on experience in Performance Marketing (Meta Ads, Google Ads, etc.).
- Experience launching new marketing channels and building scalable growth processes from the ground up.
- Deep understanding of marketing analytics and metrics: CAC, ROMI, CPL, and conversions.
- Experience managing both external contractors and internal teams.
- English proficiency at B2 level or higher (working language).
Tech Stack
- Google Sheets
- Looker Studio
- Roistat (or similar end-to-end analytics systems)
- Google Analytics
- Meta Ads / Google Ads
- CRM systems
- Email & SMS marketing services
- Task management systems (e.g., Asana, Trello, etc.)
Nice to Have
- Experience in the EdTech industry.
- Experience working across international markets.
- Proven experience building and scaling CRM marketing.
- Experience with subscription-based business models.
Who You Are
- High ownership mentality – you treat the business as your own.
- Highly results-oriented and driven by data.
- Energetic, proactive, and adaptable in a fast-paced environment.
Benefits
What We Offer
- 100% remote work in a fast-growing international company.
- The opportunity to directly influence company strategy and processes.
- Professional development and career growth in a global environment.
- A dynamic, supportive, and result-driven team culture.
This is a fully remote position. We are open to candidates located in Russia, Ukraine, Belarus, Kazakhstan, Georgia, Armenia, and other countries within the GMT+2 to GMT+5 time zones. Fluency in English (B2+) and Russian is required.